In September 2018 Hurricane Florence dumped 10 TRILLION gallons of water onto the coast of North Carolina in just five days. My hometown and surrounding areas were completely flooded and we saw historical devastation.
I knew I had to do something, so I started a fund with friends from high school and raised $3000 in less than a week. I went down to Eastern NC to help any way I could and I brought a camera operator along to document everything that was going on.
Along the way, I reached out to the Red Cross and that’s when I met Brittany Jennings, the communication manager for the whole Eastern North Carolina region - 53 states! She and I teamed up to tell the story of people bonding together in a time of need, and the beauty that can come out of destruction, if we allow it.
This week I talk to Brittany on the podcast. We discuss nonprofit communication methods and recent Hurricane Florence relief efforts. We talk “dos and don’ts” of storytelling in the midst of crisis, packaging stories for news outlets, and owning up to mistakes when they happen (because they always do).
Some of the highlights in the this episode include:
social media strategy
how to create a good story (Brittany’s journalism background helps tremendously)
creative uses of volunteer work
Monitoring metrics for your media stories
how to get creative on “slow news” days
and most importantly, how to make sure all your communication choices serve your/ your company's ultimate mission.
If you work with a nonprofit or not, this episode is chock full of great advice! Listen in to see how Brittany uses storytelling every day in her communication role.
Follow Brittany on twitter @BritJennings
Follow Eastern NC Red Cross @RedCrossENC
For more storytelling tips and tricks,
Follow us on Instagram @sixsecondstories
Visit our website sixsecondstories.com
Hosted by Rain Bennett (@rainbennett | Twitter) (rainbennett.com)