• InterContinental Brand Story

    4,002 views 5 years ago
    InterContinental Brand Story as featured on "A World of Excellence" TV programme

    Learn about the history, evolution and future of InterContinental Hotels & Resorts as featured on the "World of Excellence" and "Ultimate Luxury" TV programmes, which aired in China and on in-flight TV programming on five major airlines in 2013.

    The programme documents the rich history of InterContinental Hotels & Resorts, highlights some of its flagship city, heritage and resort hotels. It also shares InterContinental "In the Know" brand positioning, "Best in Class" Concierge services and commitment to "Responsible Business". Learn about the importance and growth of InterContinental in Greater China, as some of the brand's iconic hotels are showcased in this documentary. Show less
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