Scarecrow M&C Saatchi
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  • Rishton ka Hi Fever

    327 views 2 months ago
    Technology has made the world a smaller place. But one of its side effects is that it is also making conversations smaller and relationships colder. Completing conversations in 240 characters has put us in the habit of keeping real conversations short. We start and end most of them with a simple ‘Hi’. We know more about the world and less about our neighbours, we spend more time with our followers than our fellow workers.
    In our consumer research in 2017, Wagh Bakri Tea Group, the mother brand of India’s third largest tea brand, and Scarecrow M&C Saatchi discovered that the trend of short conversations had not just invaded the youth of urban India, but rural India too.
    Our foreign return Punjabi lad Sunny is also a victim of this proverbial ‘Hi’ fever. But his wise old granny has an age-old remedy to cure it. Watch the film to find out what it is.

    CREDIT LIST

    Agency:
    Scarecrow M&C Saatchi
    Manish Bhatt (Founder Director)
    Raghu Bhat (Founder Director)
    Nikhil Kerkar (Associate Creative Director – Copy)
    Prashant Patankar (Group Head – Art)
    Raj Chavan (Copywriter)
    Jignesh Maheria (Art Director)
    Mangesh Mulajkar (Senior VP)
    Sajesh Soman (Account Management)

    Production House:
    Rising Sun Films
    Anup Chitnis (Director)
    Ronnie Lahiri (Executive Producer)
    Supriya Macwan (Producer)
    Madhukar Moses (Associate Producer)
    Srinivas Reddy (DOP)
    Rohan Utpat - Vinayak Salvi (Music Director)
    Chandrashekhar Prajapati (Offline)
    Krishna Beura (Vocals)

    Wagh Bakri Tea Group
    Shri Paragbhai Desai (Executive Director)
    Yogesh Shinde (Vice President)
    Shailabh Sharma (Senior Manager Marketing)
    Amit Vyas (Senior Manager Marketing) Show less
    Read more
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