• Making loyalty programs more "contextual" could be the key to engaging today's digitally connected consumer and finding success with data-driven marketing. By blending the study of human behavior and the discipline of behavior psychology, marketers are unlocking a new generation of customer marketing strategies. This behavior driven program approach has proven successful in B2B settings and is taking hold in B2C applications. This session will share the foundational elements of Contextual Loy...

    Bill Hanifin : Beyond the Transaction Loyalty's Next Act is Gamification - Duration: 22 minutes.

    • 5 years ago
    • 77 views
    Making loyalty programs more "contextual" could be the key to engaging today's digitally connected consumer and finding success with data-driven marketing. By blending the study of human behavior a...
  • Why hire a loyalty consultant? - Duration: 2 minutes, 19 seconds.

    • 5 years ago
    • 94 views
    www.HanifinLoyalty.com Hanifin Loyalty is a full service agency specializing in Customer Strategy, Social CRM & Loyalty, and Lifecycle Marketing. We translate thought leadership into practical ROI-...
  • Retooling Loyalty Marketing In A Digital Economy At Loyalty World USA - Duration: 31 minutes.

    • 5 years ago
    • 30 views
    In Loyalty World USA 2012, Bill Hanifin, Managing Director of Hanifin Loyalty and Consulting Practice Leader from Aimia, presented " Retooling loyalty marketing in a digital economy"
    The 3rd annua...
  • Positioning Your Loyalty Strategy - Duration: 2 minutes, 52 seconds.

    • 5 years ago
    • 92 views
    Bill Hanifin managing director of Hanifin Loyalty explains how to balance complexity with return in order to find the sweet spot in loyalty for your brand.

    www.HanifinLoyalty.com

    Bill is also a c...
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