VIRTŪ is a lifestyle brand born in Berlin with the purpose of disrupting the current fast fashion industry model and bringing innovation ...
VIRTŪ is a lifestyle brand born in Berlin with the purpose of disrupting the current fast fashion industry model and bringing innovation to the way we produce, deliver and price our garments. By introducing a market disruptive 50-50 business model, a second generation partnership scheme and a traceability model, we allow our consumers to be closer to producers and to be a part of each step of the production and delivery process. Our model guarantees what we have defined as second generation fair trade: products and retail that directly benefit the people behind the production line. VIRTŪ’s mission is to combine the innovation-sustainability scheme of for-profit enterprises with values and principles of non-for profit, breaking up with the way in which the market has been operating for the last 15 years.