• "The Value of Creativity" - CreativeFuture (Global Trailer - July 2015)

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    Creativity is the cultural fabric of our world. It defines who we are.

    But it’s also an economic driver. Creative industries provide real jobs and wages. Films, television, music, books, newspapers, software, and video games add more than a 1.9 trillion dollars to the global economy and nearly 15 million jobs in just six of the world’s largest economies.

    In the US: 1.1 trillion Dollars and 5.5 million jobs

    In Brazil: 15.7 billion Real and 110,000 jobs

    In Europe: Over 535 billion Euro and 7 million jobs

    100 billion Yuan and over 900,000 jobs in China

    In India: Over 330 billion Rupees and nearly 700,000 jobs

    And in Australia: Over 73 billion Dollars and over 600,000 jobs

    Piracy undermines that creative economy. It’s not just kids in a basement swapping files. It is a for-profit, black market business that puts money into the pockets of criminals and contributes nothing to individual creatives.

    Pirated content makes up nearly a quarter of all global internet traffic. In just one year, 432 million unique internet users explicitly sought pirated content.

    How do pirate site operators make money? In 2014, the top 600 pirate sites made 209 million dollars from advertising, a significant portion coming from major brands.

    The top 30 illegal “cyberlockers” made 100 million dollars – from advertising and subscription payments processed by major credit card companies.

    CreativeFuture is mobilizing the creative community to speak up about the value of creativity – and to speak out against the theft of our creative works.

    We need to be part of the conversation and make our voices heard. We need you to be part of that conversation.

    If you believe that creativity has value, add your voice. There is strength in numbers.

    Please join us at: CreativeFuture.org/join


    CreativeFuture is a coalition made up of more than 400 companies and organizations – encompassing film, television, music, and book publishing – that promotes the value of creativity, expanded digital access to legitimate content, and the fundamental right of creators to determine how their works are distributed.


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