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At the International Search Summit 2018, Gary Illyes from Google revealed that image SEO is a big opportunity that many brands are missing and not capitalising on.
This means that getting it right will not only give you a boost in Google’s image search rankings, but also give you an edge over your competitors.
So, how can you improve your image SEO?
First of all, make sure that the image is relevant to the content on the page. Place the image next to the relevant text, and if possible, put the most important image near the top of the page.
Second, optimise your page titles and meta descriptions. This will help the search engines to understand what your images on those pages are about. Good titles and descriptions can also encourage people to visit your website, as they are often displayed alongside images in the search results.
Third, add structured data to product, recipe and video images. Google Images can display these types of images as rich results if they are marked-up correctly.
Fourth, optimise the images themselves by using keyword-optimised titles, filenames and captions. You should also optimise your image alt text by writing useful, descriptive alt attributes. Avoid keyword stuffing, though, or you could get penalised. If you’re using the same images for different language/country versions of your website, don’t forget to translate and localise the alt tags and descriptions so they’re relevant for the target market.
Finally, create an image sitemap. This will tell the search engines the URLs of all your images.
Do you have any other image SEO tips? Let us know in the comments!