Learn more about e-commerce behaviour around the world in the Webcertain Search And Social Report 2020: https://bit.ly/3bC7CCr
Online shopping is popular in many places around the world.
However, the most popular e-commerce site can vary from country to country.
That’s important to know if you’re planning on selling your products online to a global audience.
This video will look at eight countries where the top online shops are local players specific to that country or region.
These online shops are all similar to Amazon and eBay in that they sell a wide range of categories and products.
First of all, let’s look at Argentina and Mexico.
These Latin American countries have their own regional e-commerce site, Mercado Libre.
Mercado Libre is the top online shop there, above the likes of Amazon and eBay.
It has 320 million registered users across Latin America.
In China, it’s even more extreme: the online landscape is like a completely different world.
The most popular e-commerce sites in China are Taobao, JD.com and Tmall.
These have a combined userbase of 1 billion people.
In contrast, Western sites have little to no presence, so you need to be on these local alternatives if you want to reach a Chinese audience.
Next, let’s look at Russia.
Russia is another huge country with an e-commerce landscape that is vastly different to anywhere else.
The top online shopping sites there are Avito, Wildberries and Yandex.Market.
If you think the name Yandex sounds familiar, that’s because it’s the name of one of the top search engines in Russia.
Next on our list is Poland.
The most popular e-commerce site in Poland is called Allegro.
Allegro has over 20 million registered users and it sells basically everything.
With so many different subsections, you’ll be sure to find one that’s perfect for selling your product.
Now, let’s turn our attention to Turkey.
Turkey has a large population and an increasing number are coming online to buy items.
The top e-commerce site there is Sahibinden, with 42 million monthly active users.
And finally, let’s turn our attention to Western Europe.
If we look at Belgium and the Netherlands, these neighbouring countries share more than a border.
They also share a top e-commerce site, called Bol.
Bol sells a wide range of items, from electronics to beauty to everything in between.
It has 10 million customers across both countries.
I hope that’s given you an interesting insight into how e-commerce differs around the world.
If you want to learn more about online habits in different countries, check out the Webcertain Search And Social Report 2020.