We have an in-depth guide about match types on various search engines on our training platform. Check it out here: https://bit.ly/31lduLD
Keyword match types are a function in PPC advertising that allow you to restrict which searches can trigger your ads.
By using match types on keywords, you can target more relevant searches and avoid wasting money on clicks from irrelevant searches.
Match types work differently on different search engines, so it’s important that you research exactly how they work whenever you expand to a new search engine.
This video will explain how keyword match types work on Naver.
There is only one match type on Naver: exact match, which means that only the exact search query of your keyword can trigger your ad.
This means that it’s vital that you include as many variations of keywords as possible when you’re doing your keyword research.
Otherwise, you might lose some traffic from keywords with less search volume or from long-tail keywords.
This is also why it’s essential that you don’t just translate an existing keyword list from another language, but instead have a native Korean speaker conduct your keyword research, taking into account all variations of your exact match keywords.
If you’re clever about it, though, you can still achieve something similar to Google Ads’ broad match on Naver.
There is a feature called ‘keyword expansion’, which is switched off by default but can be switched on if needed.
If you enable keyword expansion, you can attract any search term that is related to your keywords.
However, just like broad match keywords on Google Ads, it can also attract keywords that are irrelevant to your marketing strategy.
To prevent wasting your marketing budget on irrelevant traffic, it’s advised to add as many negatives as possible before activating this feature.
Also, you should keep monitoring your search terms report, in order to add irrelevant search queries as negatives. You may also discover good keywords that can be added to your campaign.
Do you have any questions about keyword match types on Naver? Let us know in the comments below!