Need help with rich snippets? Learn more and get in touch here: https://bit.ly/2z9KQ3q
There’s a lot of confusion about what rich snippets are and how they can help improve your SEO.
A snippet is the description that appears below a URL in the search engine results pages.
Most of the time, it’s just a line or two of text, but sometimes you’ll see extra information like pictures, videos, lists, reviews, star ratings, prices or apps.
These are all examples of rich snippets.
In simple terms, rich snippets are more detailed, attractive and structured versions of the standard text descriptions that usually display.
Because rich snippets are more attractive and useful for users, they tend to lead to higher click-through rates, which can be a factor in improving rankings over time.
A rich snippet also has a higher chance of becoming a featured snippet, also known as position zero, which is a result that appears at the very top of the search results in a large, prominent box.
These are becoming more and more coveted, as they’re so visible and also because they’re the results that are read out to people using voice search.
Regardless of your ranking in the search results, you can add rich snippets to your website and they will appear – thereby making your listing more attractive and compelling for users.
In order to add rich snippets to your search results, you need to add some HTML markup known as structured data to your webpages.
An SEO Specialist can generate the code using recognised frameworks to ensure they contain all the relevant information in a format that the search engines can read.
Rich snippets can be used for different content types, including reviews, products, events and videos.
They’re supported in multiple languages, so it’s worth adding them to all your international websites to get the best results in all markets.
Adding structured data markup to your website can have a really positive impact on your search engine performance, so if you want to boost your organic traffic, why not get in touch with us today?