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At 10am CDT (4pm BST) on July 18, 2019 we will be hosting the webinar “Why B2B product marketers must be brave to succeed internationally”. The webinar is aimed at B2B product marketers who want to utilise digital marketing to expand globally.
The webinar will be split into six parts. It will cover:
- Research: Learn why it’s important to understand every local market you want to enter, and how these learnings can impact your digital marketing strategy.
- Setting expectations: Learn how to set meaningful goals and how to measure results.
- Branding: Learn why brand awareness is crucial to global success and why it’s definitely worth the initial investment.
- The battle between broad and narrow: Learn how to assess whether to employ broad or narrow targeting and which approach will bring the best results on which platform.
- Customer focus: Learn how to ensure your customers are always at the heart of what you do.
- Q&A: The webinar will end with a Q&A session where participants will be able to pose questions to our experts.