We have an in-depth guide about how to find reliable Google SEO information on our training platform. Check it out here: https://bit.ly/2OMC2JM
Online information about Google SEO is everywhere, but it isn’t all reliable.
So, how can you differentiate between the information provided by industry professionals, and that written by amateurs?
This video will give you three trusted sources of Google SEO information, so that you don’t get caught out by articles that are out of date or just plain wrong.
Firstly, remember that Google itself is the best source of information.
After all, Google wants to help webmasters create great websites so that it can show the best and most relevant pages to users in its search results.
Make sure you regularly check the Google Webmaster Central Blog, where it shares news about all the latest updates and how these will affect webmasters and SEOs.
The blog covers a lot of subjects, including canonicalisation, how to handle and implement redirects, hreflang, details on Google Analytics and Search Console reporting, and much more.
There is also the official YouTube channel “Google Webmasters”, where Googlers share the latest SEO news and talk about SEO best practice on Google.
It’s a good habit to rely on these official guidelines where possible.
Secondly, follow Google spokespeople on social media sites like Twitter.
As much as Google official guidelines are a great source of information, social media is a less official, but just as important, source to consider.
Googlers Gary Illyes and John Müller are very active on Twitter in particular.
Gary is @methode on Twitter and is well known for engaging in industry discussions, where he often clarifies aspects which are unclear.
Meanwhile, John is @JohnMu and he often helps out webmasters who reach out to him with questions.
And finally, attend Google office hours hangouts.
John Müller organises the hangouts for SEOs of all levels of experience and ability, so if you have a question which you haven’t been able to find the answer to, this can be a great way to get it sorted.
People can join live to ask questions in-person or leave them in the relevant community thread on the “Google Webmasters” YouTube channel, and John usually manages to cover most of the answers.
The hangouts usually take place every week, so why not join the next one?
Do you have any other tips for finding reliable Google SEO information? Let us know in the comments below!