Brief excerpts from my talk "Using the Power of Video & Multimedia to Position Yourself As an Expert" which was videoed while presenting for MentorUp Alberta at Tec Edmonton on April 24, 2018.
Welcome to Bare Bones Communications playlist. Some of you who have previously visited my YouTube will have noticed that I have rebranded from Bare Bones Video Productions to Bare Bones Communications. I pivoted to Bare Bones Communications so that there would be a more accurate representation of my expertise and the type of work I'm passionate about doing: that of Message Crafting.
Message Crafting is all about having a clear succinct message which will cause your ideal client to follow your call to action.
Message Crafting starts with these three questions:
*What does your business sell? (Apple doesn't sell computers or iPhones; it sells "Ease of Use," and Nike doesn't sell running shoes, it sells "a lifestyle)
*How do you know you're relevant to your Avatar (target audience)?
*Why should your ideal client believe that you do what you do for other than money?
The benefits of being able to answer these questions are:
A succinct elevator pitch -The ability to present a compelling & timely video message with minimal scripting -Greater enthusiasm when talking about their services to prospective clients -Clarity on what kind of imagery to use in their: branding, websites and social media platforms -A sound understanding of whether their messaging is inherently positive or negative -Knowledge on who their optimum client is and what their pain points are -Great clarity on what their core message is
If you cannot answer these three questions, then it is very likely that your business is suffering or you're not attracting the type of clients/customers you want to work with.
Call me now at 780-668-8054 to get a clear, succinct, on-point and brief message crafted or visit my website: barebonescomm.ca.
Question: What is the ultimate purpose of creating video content? When it’s all said and done and boiled down to its key element, why do: entrepreneurs, YouTubers, business owners, coaches, authors, motivational speakers, performers and anyone else for that matter, create video content?
Hi, I’m Luc Bouchard, and I have produced well over 500 videos (the bulk of which are on 1 of 3 of my YouTube channels), and I firmly believe that there is only one reason why anyone markets themselves with the power of video and that is to Influence Behavior. By having your audience click like, share your content, subscribe to your YouTube channel, download a document or buying a service or a product from you; are all outcomes of influencing your viewer’s behaviors.