Thanks to the TRAVERA study we now have objective data about the export value chain,its opportunities and threats, how the structure worksand prospects for the exportation of our products.With this information, we can be more competitive on the international market.In Guatemala, the artisanal textile industry is mainly composed of women;90% of artisans are women.We need to empower them in business development; building their technical skills,explaining how international trade works, and bringing added value to their products.This, together with the development of public policy, will boost the sector,making it more competitive and sustainable for creating more and better jobs.Their main task is to weave (whether on foot or waist loom) canvases to produce embroideryfor different products.such as agendas, garments, footwear, wallets, bedding, table cloths,decoration items, including haute couture garments with embroidery.We call them 'typical appliques'.We promote the textile artisan technique to generate more employment in Guatemala.There are numerous potential sectors in Guatemala for job creation: agribusinesses,the textile industry, artisan's work in general - but the artisan textile industry is a particular one.Other areas include construction, power generation or services such as call centres.There are several sectors in Guatemala which could benefit from the assistance of public policiesto support them and generate more and better jobs.The National Population Census of Guatemala informed one month ago that17 million people are living in the country.According to this data, 50% are women, while 70% of this population lives in rural areas.Rural women are indigenous and artisan women.Therefore, the artisan industry, and mainly the textile industry is important for the number of peopleinvolved in it, but also because it is a gender issue.By supporting this sector, we are empowering women to be successfully self-employed and to generate employment.This is, therefore, an important sector for the country.We plan to use the recommendations issued from the TRAVERA studyto coordinate activities with the public and the private sectors, academia and groups of artisans.If we succeed in implementing these recommendations, we will improve the sector.As a consequence, we will definitely generate better work conditions,the development of a more sustainable local economy,which will create sustainable jobs,preserve jobs and bring the ancestral embroidery techniques in Guatemala to another level.