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Why Doesn't MTV Play Music Videos Anymore?

by Brian and Maria • 3,633,137 views

In this installment of "Ask A Network Head," Natalie asks the head of programming at MTV why they stopped playing music videos. And gets a fun answer! Yay!

A question hit my mind today; one that has hit my mind many times before but I forgot about by the time I got to a computer. This video is what turned up in my search and as rudely funny as it is, it makes a lot of sense! ;)
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Surprisingly to-the-point.
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Cable TV is dead, and I dance upon its grave.
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Sad that humans only have a roughly 15 year span when they are cool but not considered "old", around 13 to late twenties or so. Our species is sooooo not important, our lives are like the blink in the figurative eye of time lol
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+Nova XY Yes, and we don't get to choose the generation to which we belong as part of that 'cool demo;, so that also kinda makes the argument about which generation stole music irrelevant; music got stolen, the internet punched Thom Yorke in the cock, we were the age we were at that time; doesn't mean we did it.
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But it shouldn't be called music television if there's no music.
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+Jay Hard Do you know how costly it is to change your branding (i.e. name change) as a company that's been around for 30 years?
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+Andrew Lawton the initials still stands the same
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shit... I don't know how to argue with that
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Although funny, this is completely not true.  MTV started it's reality TV slide around 1993, when virtually 0% of people had Internet access.  Napster and illegal downloading didn't come around until around 1999 or so. By then, MTV had already phased out most of its music programming. The true answer is they decided the reality shows bring better ratings than music videos, period.
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Untrue, TRL ring a bell? MTV heavily played videos all throughout the 90s.
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+Shawn Carver "reality shows bring better ratings than music videos" so, whose fault is it again? 3:19
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Craig Berry Shared on Google+ · 6 months ago
This is both hilarious and horribly accurate.
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+Chris J Bullshit. MTV kept playing music videos well after 2000 and besides illegal downloading did not really catch on till well after Napster went legit. Do your research.
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+Chris J music piracy has been a thing since audio recording was easily accessible for the majority of people. Which was probably when audio cassettes became popular, if not earlier than that. Mixed tapes made from music from the radio. that's piracy.
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@ 2:20 - That's what you call reality check time if you're one of these people pining for the glory days of music television.
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i like MTV & all but honestly I wish they put music videos back & this is coming from a 14 year old ;p I bet they'll soon change their logo 2 RTV ~ Reality TV
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Sorry but I was around when MTV started and it really meant something. It's not even a shadow of a shadow of itself now.
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I saw the beginning as well Flash. The original idea was Music videos without commercial interruption. Now it doesn't even play music videos, but that may be because the popular MV's come with At least an NC!& rating if not xxx
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Holy Shit!! 2:20 on, he nailed it! Fuck me. I don't blame them for not playing videos anymore. It's all my fault!! I'm going to watch some inferior losers now on reality TV. :(
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You can watch all the music videos you want on Youtube now. It's a much better way to pick out what you like and also discover new music. No one wants to sit and watch pre-selected music videos for hours on end anymore, not even most of the people complaining about MTV. Times change. Y'all are just whiny bitches who don't like the fact that things are done differently now than when you were a kid. You can be nostalgic, but don't hate everything new and demand it all be changed back to the way it was.
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+Benadryl Cabbagepatch FUCK U BEANERDICK CUMSONLUNCH WE NEED TO FORCE MTV TO PLAY MUSIC VIDEOS AGAIN OR BOYCOTT MTV!!!!
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I definitely agree. Pop music is dead anyway. Too much bullshit in this world and we think Napster was the problem. It's about money and power, not stealing music.
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i like MTV & all but honestly I wish they put music videos back & this is coming from a 14 year old ;p I bet they'll soon change their logo 2 RTV ~ Reality TV
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Brad Leclerc Shared on Google+ · 1 year ago
Randomly came across this again while tumbling down a youtube rabbit hole, and given that my birthday just went by and I'm feeling SO DAMN OLD, I just had to share.
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I was talking to some gaming friends in Teamspeak a couple of weeks ago when the subject of Tomorrow People came up. I chuckled involuntarily after confessing I used to watch it all the time, then asked them if they remembered the one with the latex balloons as aliens... they thought I'd lost my mind. They didn't know about the original, and I didn't know about the remake, so when I produced a youtube link to the episode in question, they lost all composure.
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My fave episode was when Steven attended that boarding school as a spy, and he had to wear a kilt. Yowza! The guy had fencing skills, too.  :)
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MTV isn't MTV at least play bands like PTV SWS BVB asking Alexandria and more like them
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"That complaint is literally old enough to drive a car by now." :(
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Yeah, that's sad but true. That stealing music bullshit definitely fucked everything up for the rest of us.
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As others pointed out, they've already been doing this forever. But there's definitely the same joke about them literally being named after music, and never showing any. Even the channels I really like and respect for have started getting on the reality-show bandwagon, which is disturbing. What's even more disturbing than that is they're named reality-shows at all.
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+FullOfFail just download what you wanna see from teh pirate bay, if we download enough shows it'll show them that their tv is bad and they should change!
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music these days suck anyway. not too many people care about good music either.
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This is ingenious. Btw, it's called... Satire.... the pissy comments make me wanna puke. Maybe throw stuff at your idiot heads. Get this in your bitchy ass skulls, this is a skit, not real life.
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BTW: La-hoo... Zay-hers!
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WOW! Guess i finally got my answer, i'm too old to be watching MTV since i was born before '95. See, if THE BOX never sold out to MTV we wouldn't have this problem....
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Boy do I love illegally downloading music
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His face annoys the fuck out of me.
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So the answer lies in killing of MTV's current demographic? cool I can dig that.
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But its not like MTV is Music Television or something, its not like you expect music to be on 95% of the programming. Its not like sports channels show sports or sports related programming or something.
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Do you feel good pointing out the obvious? Or do you just not enjoy that the answer is easy to come by: BECAUSE BRANDS DON'T ARBITRARILY CHANGE. There are legal and financial reasons to keep your branding the same. How fucking difficult is it for people to do research, instead of bitching? Anyway, most music is shit, television is shit, and fuck you if you watch it - you get what you deserve.
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Well, if you've paid attention to this site since, say, 2006, all music is on demand now, so the TV format for music videos is dead now. And MTV changed their brand to remove the "music television" subtitle. They're a general young-adult channel now.
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Wut, people actually missed Music Video? Heck the only reason I watched them in my teenage years because boobs, and ass. That was before I figured out how to torrent and DCC pictures and movies of nekkid ladies.
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However in Latin America have another channel called MTV Hits, MTV Hits and VH1 Classic. passing concerts and music videos 7X24 :))
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This is also the fault of the entire music industry. To this day they continue to pump absolutely terrible music artist because because they can exploit them and make more money from them.
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Guys if you want to be nostalgic and have the time, watch 90's rocked and I love the 80s on Vh1 Classic. They play one hour blocks of music videos from the 90s and 80s. They're usually on in the morning.
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MTV=Multimedia Television
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no, debería llamarse Reality Show Television RSTV, eso es puro reality show, es como mezclar nickelodeon con canales de puro reality y ese adefesio es lo que da el nuevo MTV que es una cagada... 
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With technology making things easier other things get phased out.
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Even though some of this is funny as shit its also bs. MTV had already phased out music videos in the early 90's and by the time napster hit the internet in 1999-2000 MTV wasn't even playing videos anymore. It was done out of rating. Plain and simple. Its the same reason real talk shows that use to talked about real issues were phased out for fake shows that looked like real talk shows such as Jerry Springer and the same reason real news and reporting turned into fake news and reporting with shows like FOX with 'commentators' and no actually journalist/news reporters. In America we love the bs and that sad thing is a lot of people think its real. 
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+Doug Willis I found on truthsayer on YouTube.  Miracles do happen.
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he didn't blink once during monologue ;)
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7 word rejoinder: No problem. We've stopped watching you anyway.
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it's too bad cable tv executives don't see the huge demand for music videos.  the commercials alone would generate a ton of cash.  kids would be glued to MTV listening to that stuff, I know I was back in the day, got many fond memories of Mariah carey sanging dreamlover in the morning, or dee lite and groove is in the heart, bring them back damn it! maybe the music execs are saying it's payback time for you stealing all that music, no music videos for you!
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This video didn't sniznicks.
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Is MTV still even a channel? I thought it went off the air years ago.
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The Internet didn't kill MTV... The record labels wanted a piece of the advertising revenue seeing how they were supplying the content. Now you know the rest of the story!
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Why Doesn't MTV Play Music Videos Anymore?: http://youtu.be/9ysyZF-DZFY
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That was the most uncomfortable face zoom since Silence of the Lambs. 
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Yes, I gave up on MTV ages ago, and no, I don't watch reality shows. And... Youtube is better than MTV EVER was.
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Benjamin Llie Shared on Google+ · 4 months ago
Now i get it....
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When people complain about television being shit I'm amazed they can't see it's always been that way. It's literally aimed at the lowest common denominator as an advertisement tool, just as this video says, and it's full of the same stupid tropes that ruin most popular 'art'. Ask me why TV is so shit and I'll ask you when the fuck it wasn't shitty. It's made for short attention span lumpenproletariate, and aimed at their lack of taste and culture.
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nah man, something is wrong with the industry, People really take those reality shows seriously.
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This video is nothing but /r/lewronggeneration. Maybe you guys should stop making terrible videos and do something worthwhile like collect sap from maple trees.
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It was only for a few years,  in the beginning, that mtv played real music. 
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THE LAWWWWWWWWWWWWWWWWWWWW
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WHAT THE FUCK DOES THE "M" STAND FOR NOW? "MONEY"?
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All MTV:s shows FUCKING sucks!
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2:26 Fuck you man, stop being so spot on!
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Law just dropped a bomb that has rocked me to the core...
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yeah he pretty much nailed it dammit my childhood is gone hello there with those memories fucking corporate
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It is also our generation that made iTunes popular and cheap alternative to the free but illegal and malware ridden places like napster. And iTunesTV? Would totally watch/listen to that. With modern streaming tech you wouldn't even need to rely on basic cable to reach an audience.
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Not accurate at all. There is so much entitlement in this video that I don't even know where to start. I hate it when previous generations start to beat younger generations for what they think we have done wrong. Fuck you.
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I'm 44 years old now and I watched MTV a lot in the 80's and early 90's when they played almost all music videos and it was great but now since they don't play music videos anymore they should change the fuckin' name to something else because the M stood for music and if they don't play music anymore they shouldn't keep the name either!
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You olso touch an YouTube
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that was bullshit, there are still plenty of new cool music video being made. you can always show 5FDP, A7X, BVB, Deterbed, etc. i know... or believe this was supposed to be a joke, but come on i don't even have cable or satellite and those shows look lame. the only alright looking one is teen wolf. also bring back aeon flux.
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The best music doesn't need a video.
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Get smacked by my sub.
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You should like put the good music back on mtv and not that shitty ass music you call rap
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I only complained, when I was in that grunge scene faze. Now, I couldn't give two shits about MTV refusing to play music videos.
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MTV didn't stop playing music videos because people were "stealing" music. It's already been said by former employees, it was because of ratings. So...yeah.
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No, I don't. I used to watch MTV all the time. But as time went on, I stopped...but it wasn't because of music piracy. I stopped watching because MTV stopped showing videos that I wanted to see. They started showing tween shit like Backstreet Boys, N Sync, Hanson, Britney Spears...etc. Plus...why would piracy make people not want to watch videos? That doesn't make a lot of sense.
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+SummerWave MTV either lost ratings because there was no promotional power because people got music free or because The Artists they featured SUCKED so bad they quit watching. one of the two..then again, Viacom bought them with the intentions to kill the music and change the culture, they also did many other things and it worked. Thanks Mr. Soros.
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this condescending arrogant little idiot sounds utterly ridiculous an he couldn’t be farther from funny let alone humorous in the least, those excuses are utterly pathetic an completely off topic while he blabbers on about the systematic changes financially an on the business side that music has taken it doesn’t effectively or respectfully answer the question why a network that is named MUSIC TELEVISION shows nothing related to music?? we could easily reverse this by attacking many of the obvious issues with the pitiful & atrocious content they have used to fill the void, we could start rambling about the awful exploitation of teenage motherhood as well as the overall despicable display of dumbed down excuses for entertainment but that would be getting off topic now wouldn't?? if you don't wanna show anything related to music (NOT JUST MUSIC VIDEOS) then effectively change your name period?? possibly to something along the lines of something more pitiful & fitting like hrtv=HORRID REALITY TV, how would we react to a movie channel showing nothing but reruns of old sitcoms or reality shows claiming movie downloading+the reduced price in dvd's as well as the dropping sales, alongside the over usage of cinema replay by to many different networks has hurt the quality of a all movie channel?? or BET rarely showing anything related to black people or black culture??(which would sadly be welcomed) my point is this is a joke & the fact that they have two completely separate channels makes it even worst when they could easily dedicate one channel to music & the other to whatever B.S trash they'd thrown on..all i'm saying is if the country music channel only put on reggae isn't that ridiculous?? scream the tv show & a bunch of silly reality shows displaying how common ignorance is in today's society isn't a worthy replacement for music entertainment on a channel who's name is 100% anonymous with music good day sir ;)>
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Screw television (tell a lie vision) anyway.  Don't worry mister network head.  Eventually, you'll be out of a job.  Netflix anyone? 
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Well, that shut up my complaints right up
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I love how it specifically targets females in their mid twenties at the beginning, when the only people I ever saw/see saying "why are there no music videos on MTV anymore?" have always been male.
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+MentalMaladies Dude its maria... Brian and Maria. SOMEONE had to do it. They probably didn't expect someone like you to show up
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+MentalMaladies "That or misogyny is so ingrained in our culture that people often perpetuate it without even realising," That, or you need to grow the hell up and drop the self-pitying victim mentality.
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Was one of the camera guys having a seizure when they were recording Natalie? /so awesome
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I don't want MTV to play music videos anymore because, yes, they would be forced to play shit music videos from Pit Bull, Taylor Swift, and other stupid shit. I think they should change their name (which was made specifically for the original reason that station came about) to RealityTV. Who cares about who did what, who said what....MTV you suck, pop-culture sucks now, and yes I am happy to be 29 years old and cynical about this stupid debate. I just don't watch MTV. It's a good way to save brain cells.
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THANK YOU! The fact that people don't understand this is sad...
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Some pretty solid points. I'll give him that much. But I'd like to remind him that it was also OUR generation that made mtv what it is today. Because if it wasn't for the ratings mtv got by OUR generation. Empty-v would have been tossed off the air in a heartbeat. So enjoy your "shitload" of money Mr. Network dick. And know that if you continue giving the finger to viewers just because they're "not your fucking demo anymore" it will come back on you and your little mindless network will eventually shrivel and die. And OUR generation will be there to piss on its grave.
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+Forrest Brackett hes not the actual network head lmfao
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Unless you were a teen or a young adult in the 80's your generation has little to do with MTV's success actually..
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Please MTV, MUSIC TELEVISION back to we :(
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This guy is begging to be punched in the face
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What's wrong with being honest? did people forget limewire napster morpheous bearshare torrents back in the days that killed music? Now musicians can't even afford a guitar so they sing girly pop music with a macbook pro  creating the beats.
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That's good! Think of this as a visual aid. If one day you're about to steal some music, but you have a momentary lapse and feel guilty, just picture that guy. Your guilt will dissolve like sugar in a glass of water. In fact, you'll want to download the music then delete it so you can steal it again. This behavior is encouraged.
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this is why canada does one better with "much more MUSIC" instead of false advertising MUSIC?tv because even tough they play terrible reality tv, they still have more than background music of "the real world."
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Damn, I'm old as fuck. I knew Biggie when he was alive. Lmaooo
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that's pretty cool
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I'm her age and I NEVER stole music. Also I feel superior enough to normal people that the shit they play on MTV just makes me physically sick.
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mtv should change their name
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ITS THE LAW, he got a new job!
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What's with the shitty camera with the opening segment
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"Your generation stole music" is this cunt serious?
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and that's why I just listen to game OST's, anime music, and jpop nowadays.
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That's the most weeaboo shit I've ever read.
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must not venture into forums often
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and yet, artists boht old and new are....still making videos? Artists like DEATHSTARS, Dimmu Borgir, In flames? Shit that would have been on headbangers ball? And, i don't watch those shows because it's not worth risking what functioning grey matter that I have left in my brain to subject it to that nonsense. :)
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@Brian and Maria Every generation stole and created their own music. My generation: Techno, Rap/hiphop, Grunge.
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I figured it was a dickhead who *ucked up this channel. If this guy likes programming what features. Why not him along with the other a-holes just change the channel name already if they are  straying away from what it actually meant.
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80s/90s created Grunge, Rap/hiphop, Techno.
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That guys eye is driving me nuts
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Every generation stole and created their own music
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This is funny because it's true! :)
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MTV could actually try to make some shows that promote music beyond the top 40!  The top 40 has sucked for years!   I would be interested in a show that explored various private music acts around the country.  How about other genre's including even classical music, grand scale pipe and theater organs, Jazz, performing and interviewing street musicians, and of course all other kinds of music performances.  Do something unique!  To me there would be a good nitch market there.  Sure you can look up anything and everything on Youtube now.  But it's a wasteland out there and many actually enjoy high production values and not having to sift through all the garbage to actually find something decent.  Bring back quality music and people would listen again.  Top 40 is all boring and predictable as hell.
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+Pill Popper I listen to all kinds of music dude.  I've been into music my entire life.  I also make my own music in my spare time.
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The only reason people are asking this is because its fucking called music tv. I mean if it'd be like teentv or like another crappy name id not give a fuck bit its fucking MTV...
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This is great. He really laid it on the line. He also forgot to mention that the artists stopped making good music. It's everybody's fault. The industry, artists and fans. We've all (minus me because I buy music if it's good) contributed to the demise of the music industry. What about greedy artists and labels paying hundreds of thousands of dollars to radio to clog the airwaves for months on end, deceiving the masses to think the songs are popular, not giving other artists a fair shot?
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Funny thing is, this is on my "Favorites" playlist and the video right after this one is a Mumford and Son's one...
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