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Why Doesn't MTV Play Music Videos Anymore?

by Brian and Maria • 3,620,970 views

In this installment of "Ask A Network Head," Natalie asks the head of programming at MTV why they stopped playing music videos. And gets a fun answer! Yay!

But it shouldn't be called music television if there's no music.
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+Jay Hard Do you know how costly it is to change your branding (i.e. name change) as a company that's been around for 30 years?
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+Andrew Lawton the initials still stands the same
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Craig Berry Shared on Google+ · 5 months ago
This is both hilarious and horribly accurate.
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+Chris J Bullshit. MTV kept playing music videos well after 2000 and besides illegal downloading did not really catch on till well after Napster went legit. Do your research.
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+Chris J music piracy has been a thing since audio recording was easily accessible for the majority of people. Which was probably when audio cassettes became popular, if not earlier than that. Mixed tapes made from music from the radio. that's piracy.
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Sorry but I was around when MTV started and it really meant something. It's not even a shadow of a shadow of itself now.
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You can watch all the music videos you want on Youtube now. It's a much better way to pick out what you like and also discover new music. No one wants to sit and watch pre-selected music videos for hours on end anymore, not even most of the people complaining about MTV. Times change. Y'all are just whiny bitches who don't like the fact that things are done differently now than when you were a kid. You can be nostalgic, but don't hate everything new and demand it all be changed back to the way it was.
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Well said, and very true.
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Although funny, this is completely not true.  MTV started it's reality TV slide around 1993, when virtually 0% of people had Internet access.  Napster and illegal downloading didn't come around until around 1999 or so. By then, MTV had already phased out most of its music programming. The true answer is they decided the reality shows bring better ratings than music videos, period.
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Untrue, TRL ring a bell? MTV heavily played videos all throughout the 90s.
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+Shawn Carver "reality shows bring better ratings than music videos" so, whose fault is it again? 3:19
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shit... I don't know how to argue with that
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@ 2:20 - That's what you call reality check time if you're one of these people pining for the glory days of music television.
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Yeah, that's sad but true. That stealing music bullshit definitely fucked everything up for the rest of us.
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Even though some of this is funny as shit its also bs. MTV had already phased out music videos in the early 90's and by the time napster hit the internet in 1999-2000 MTV wasn't even playing videos anymore. It was done out of rating. Plain and simple. Its the same reason real talk shows that use to talked about real issues were phased out for fake shows that looked like real talk shows such as Jerry Springer and the same reason real news and reporting turned into fake news and reporting with shows like FOX with 'commentators' and no actually journalist/news reporters. In America we love the bs and that sad thing is a lot of people think its real. 
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+Doug Willis I found on truthsayer on YouTube.  Miracles do happen.
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Mtv is a teenage prostitute channel
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As others pointed out, they've already been doing this forever. But there's definitely the same joke about them literally being named after music, and never showing any. Even the channels I really like and respect for have started getting on the reality-show bandwagon, which is disturbing. What's even more disturbing than that is they're named reality-shows at all.
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MTV isn't MTV at least play bands like PTV SWS BVB asking Alexandria and more like them
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Holy Shit!! 2:20 on, he nailed it! Fuck me. I don't blame them for not playing videos anymore. It's all my fault!! I'm going to watch some inferior losers now on reality TV. :(
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This is ingenious. Btw, it's called... Satire.... the pissy comments make me wanna puke. Maybe throw stuff at your idiot heads. Get this in your bitchy ass skulls, this is a skit, not real life.
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BTW: La-hoo... Zay-hers!
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So the answer lies in killing of MTV's current demographic? cool I can dig that.
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Wut, people actually missed Music Video? Heck the only reason I watched them in my teenage years because boobs, and ass. That was before I figured out how to torrent and DCC pictures and movies of nekkid ladies.
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His face annoys the fuck out of me.
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But its not like MTV is Music Television or something, its not like you expect music to be on 95% of the programming. Its not like sports channels show sports or sports related programming or something.
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Do you feel good pointing out the obvious? Or do you just not enjoy that the answer is easy to come by: BECAUSE BRANDS DON'T ARBITRARILY CHANGE. There are legal and financial reasons to keep your branding the same. How fucking difficult is it for people to do research, instead of bitching? Anyway, most music is shit, television is shit, and fuck you if you watch it - you get what you deserve.
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Well, if you've paid attention to this site since, say, 2006, all music is on demand now, so the TV format for music videos is dead now. And MTV changed their brand to remove the "music television" subtitle. They're a general young-adult channel now.
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However in Latin America have another channel called MTV Hits, MTV Hits and VH1 Classic. passing concerts and music videos 7X24 :))
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I love how it specifically targets females in their mid twenties at the beginning, when the only people I ever saw/see saying "why are there no music videos on MTV anymore?" have always been male.
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+MentalMaladies Dude its maria... Brian and Maria. SOMEONE had to do it. They probably didn't expect someone like you to show up
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This is also the fault of the entire music industry. To this day they continue to pump absolutely terrible music artist because because they can exploit them and make more money from them.
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MTV=Multimedia Television
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no, debería llamarse Reality Show Television RSTV, eso es puro reality show, es como mezclar nickelodeon con canales de puro reality y ese adefesio es lo que da el nuevo MTV que es una cagada... 
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Why Doesn't MTV Play Music Videos Anymore?: http://youtu.be/9ysyZF-DZFY
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Guys if you want to be nostalgic and have the time, watch 90's rocked and I love the 80s on Vh1 Classic. They play one hour blocks of music videos from the 90s and 80s. They're usually on in the morning.
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he didn't blink once during monologue ;)
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Is MTV still even a channel? I thought it went off the air years ago.
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it's too bad cable tv executives don't see the huge demand for music videos.  the commercials alone would generate a ton of cash.  kids would be glued to MTV listening to that stuff, I know I was back in the day, got many fond memories of Mariah carey sanging dreamlover in the morning, or dee lite and groove is in the heart, bring them back damn it! maybe the music execs are saying it's payback time for you stealing all that music, no music videos for you!
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This video didn't sniznicks.
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7 word rejoinder: No problem. We've stopped watching you anyway.
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Benjamin Llie Shared on Google+ · 3 months ago
Now i get it....
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That was the most uncomfortable face zoom since Silence of the Lambs. 
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Damn, I'm old as fuck. I knew Biggie when he was alive. Lmaooo
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that's pretty cool
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The Internet didn't kill MTV... The record labels wanted a piece of the advertising revenue seeing how they were supplying the content. Now you know the rest of the story!
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Yes, I gave up on MTV ages ago, and no, I don't watch reality shows. And... Youtube is better than MTV EVER was.
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Not accurate at all. There is so much entitlement in this video that I don't even know where to start. I hate it when previous generations start to beat younger generations for what they think we have done wrong. Fuck you.
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This video is nothing but /r/lewronggeneration. Maybe you guys should stop making terrible videos and do something worthwhile like collect sap from maple trees.
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When people complain about television being shit I'm amazed they can't see it's always been that way. It's literally aimed at the lowest common denominator as an advertisement tool, just as this video says, and it's full of the same stupid tropes that ruin most popular 'art'. Ask me why TV is so shit and I'll ask you when the fuck it wasn't shitty. It's made for short attention span lumpenproletariate, and aimed at their lack of taste and culture.
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THE LAWWWWWWWWWWWWWWWWWWWW
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nah man, something is wrong with the industry, People really take those reality shows seriously.
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Some pretty solid points. I'll give him that much. But I'd like to remind him that it was also OUR generation that made mtv what it is today. Because if it wasn't for the ratings mtv got by OUR generation. Empty-v would have been tossed off the air in a heartbeat. So enjoy your "shitload" of money Mr. Network dick. And know that if you continue giving the finger to viewers just because they're "not your fucking demo anymore" it will come back on you and your little mindless network will eventually shrivel and die. And OUR generation will be there to piss on its grave.
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+Forrest Brackett hes not the actual network head lmfao
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Unless you were a teen or a young adult in the 80's your generation has little to do with MTV's success actually..
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It was only for a few years,  in the beginning, that mtv played real music. 
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2:26 Fuck you man, stop being so spot on!
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WHAT THE FUCK DOES THE "M" STAND FOR NOW? "MONEY"?
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Law just dropped a bomb that has rocked me to the core...
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Law ready for this?
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Brad Leclerc Shared on Google+ · 10 months ago
Randomly came across this again while tumbling down a youtube rabbit hole, and given that my birthday just went by and I'm feeling SO DAMN OLD, I just had to share.
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I was talking to some gaming friends in Teamspeak a couple of weeks ago when the subject of Tomorrow People came up. I chuckled involuntarily after confessing I used to watch it all the time, then asked them if they remembered the one with the latex balloons as aliens... they thought I'd lost my mind. They didn't know about the original, and I didn't know about the remake, so when I produced a youtube link to the episode in question, they lost all composure.
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My fave episode was when Steven attended that boarding school as a spy, and he had to wear a kilt. Yowza! The guy had fencing skills, too.  :)
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It is also our generation that made iTunes popular and cheap alternative to the free but illegal and malware ridden places like napster. And iTunesTV? Would totally watch/listen to that. With modern streaming tech you wouldn't even need to rely on basic cable to reach an audience.
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Get smacked by my sub.
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"Your generation stole music" is this cunt serious?
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I only complained, when I was in that grunge scene faze. Now, I couldn't give two shits about MTV refusing to play music videos.
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yeah he pretty much nailed it dammit my childhood is gone hello there with those memories fucking corporate
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You should like put the good music back on mtv and not that shitty ass music you call rap
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Screw television (tell a lie vision) anyway.  Don't worry mister network head.  Eventually, you'll be out of a job.  Netflix anyone? 
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that was bullshit, there are still plenty of new cool music video being made. you can always show 5FDP, A7X, BVB, Deterbed, etc. i know... or believe this was supposed to be a joke, but come on i don't even have cable or satellite and those shows look lame. the only alright looking one is teen wolf. also bring back aeon flux.
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The best music doesn't need a video.
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MTV didn't stop playing music videos because people were "stealing" music. It's already been said by former employees, it was because of ratings. So...yeah.
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No, I don't. I used to watch MTV all the time. But as time went on, I stopped...but it wasn't because of music piracy. I stopped watching because MTV stopped showing videos that I wanted to see. They started showing tween shit like Backstreet Boys, N Sync, Hanson, Britney Spears...etc. Plus...why would piracy make people not want to watch videos? That doesn't make a lot of sense.
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+SummerWave MTV either lost ratings because there was no promotional power because people got music free or because The Artists they featured SUCKED so bad they quit watching. one of the two..then again, Viacom bought them with the intentions to kill the music and change the culture, they also did many other things and it worked. Thanks Mr. Soros.
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I no longer feel bad for stealing music. In fact, I'm going to picture the MTV network head, laugh, then steal it more.
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Well, that shut up my complaints right up
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Was one of the camera guys having a seizure when they were recording Natalie? /so awesome
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He hit ALL the relevant points acurately
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I don't want MTV to play music videos anymore because, yes, they would be forced to play shit music videos from Pit Bull, Taylor Swift, and other stupid shit. I think they should change their name (which was made specifically for the original reason that station came about) to RealityTV. Who cares about who did what, who said what....MTV you suck, pop-culture sucks now, and yes I am happy to be 29 years old and cynical about this stupid debate. I just don't watch MTV. It's a good way to save brain cells.
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Personal Opinion: I disagree entirely.  Video quality.  Sound quality.  Relaxing on your couch.  Enjoying a program composed by others rather than having to select items...  Yes, technology can replace a process but it doesn't make that process automatically superior to another experience.  Mtv brought friends together in the living room and exposed an entire generation to various music bands.  To make an analogy: just because you can watch a pixelated image on your computer screen doesn't replace an Imax Theatre experience.  People pay for the experience.  If technology supplanted all industries, why do people still go to football stadiums?  They could just as easily sit in their living room to watch the game...  I'm certain millions would enjoy a 24 hour music channel that exposed them to new bands.  The music industry talks about a loss of millions - wouldn't that be related to the loss of an incredibly popular 24 hour Music Channel that prompted many to go to their local music store...  Music piracy existed well before the internet.  It was called tape.
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MTV apesta, todo menos música, salvo los premios y en la madrigada... deberían cambiarle el nombre, caricaturas es lo unico que medio les paso como las de Wolverine y south Park, pero da tristeza como un canal que se caracterizo por pasar los mejores vídeos como Take On Me de a-ha o the tv kill the radio ahora pasen reality shows de adolescentes teniendo sexo, con embarazo precoz o programas de relaciones, noviazgos, de mala calidad, horribles, es lo que esta matando la esencia del canal, claro: es barato, no hay que pagar derechos, no hay que escribir música ni ser creativos... Youtube cada vez le quita mas terreno a MTV, Youtube le abrio espacio a los artistas que quedaron en el olvido por los reality shows... pero nunca sera lo mismo, MTV llego a producir buenos vídeos y si pudieran competir, nunca sería lo mismo...
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THANK YOU! The fact that people don't understand this is sad...
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Please MTV, MUSIC TELEVISION back to we :(
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this is why canada does one better with "much more MUSIC" instead of false advertising MUSIC?tv because even tough they play terrible reality tv, they still have more than background music of "the real world."
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I'm her age and I NEVER stole music. Also I feel superior enough to normal people that the shit they play on MTV just makes me physically sick.
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Y lo vimos por You Tube... 
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y cuidado si Youtube termina comprando MTV, si sigue decayendo el canal, cada vez peor programación, lo salva south Park, Wolverine e Iron Man, pero el resto de los programas dan asco, puro reality shows malos, la música cada vez recibe menos espacio en un canal que se supone que debe promover la música, no esconderla, relegarla, alejarla del público, se lo ganan a pulso que Youtube les pase factura, como ha decaido MTV...
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mtv should change their name
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ITS THE LAW, he got a new job!
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What's with the shitty camera with the opening segment
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This guy is begging to be punched in the face
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What's wrong with being honest? did people forget limewire napster morpheous bearshare torrents back in the days that killed music? Now musicians can't even afford a guitar so they sing girly pop music with a macbook pro  creating the beats.
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That's good! Think of this as a visual aid. If one day you're about to steal some music, but you have a momentary lapse and feel guilty, just picture that guy. Your guilt will dissolve like sugar in a glass of water. In fact, you'll want to download the music then delete it so you can steal it again. This behavior is encouraged.
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This guy .... This guy makes so much sense !
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and that's why I just listen to game OST's, anime music, and jpop nowadays.
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That's the most weeaboo shit I've ever read.
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must not venture into forums often
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Mtv was doing regular and shitty reality shows long before piracy was an issue, there was more money to be made that way.
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True, but then people did watch it or else they wouldn't have done it. :-( God, I miss the 90s.
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and yet, artists boht old and new are....still making videos? Artists like DEATHSTARS, Dimmu Borgir, In flames? Shit that would have been on headbangers ball? And, i don't watch those shows because it's not worth risking what functioning grey matter that I have left in my brain to subject it to that nonsense. :)
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@Brian and Maria Every generation stole and created their own music. My generation: Techno, Rap/hiphop, Grunge.
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Roger Miller Shared on Google+ · 6 months ago
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MTV does not exist. It's not existed for 20 years now. Yes I am Older and Don't give a crap for what younger people like. I can tell you this? I have a lot more $Money$ then when I was young and stupid. I will not spend it on CRAP! today.. and MTV is CRAP! today... LoL josey joezop
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I'm a young guy and i wish i was born in the 80s
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I was in my 20s  then and mostly ? it was a blast. Today is every body for themselves  back then we were in it together. was very special time and i see just how rear it was today. not just me looking back it really was something special and i am glade i was there for it..... josey joe zop
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I figured it was a dickhead who *ucked up this channel. If this guy likes programming what features. Why not him along with the other a-holes just change the channel name already if they are  straying away from what it actually meant.
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80s/90s created Grunge, Rap/hiphop, Techno.
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That guys eye is driving me nuts
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You olso touch an YouTube
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This is funny because it's true! :)
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Dear this video, Your arguments might hold more merit if so much of MTV2's content didn't consist of sitcoms so old..... how did you put it 'it's literally old enough to drive a car'.  Replacing the alleged focus of their network with re-runs of old shows nobody cares about and trashy reality tv is why G4 no longer exists.  Don't be G4.  Because it doesn't exist anymore.
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MTV could actually try to make some shows that promote music beyond the top 40!  The top 40 has sucked for years!   I would be interested in a show that explored various private music acts around the country.  How about other genre's including even classical music, grand scale pipe and theater organs, Jazz, performing and interviewing street musicians, and of course all other kinds of music performances.  Do something unique!  To me there would be a good nitch market there.  Sure you can look up anything and everything on Youtube now.  But it's a wasteland out there and many actually enjoy high production values and not having to sift through all the garbage to actually find something decent.  Bring back quality music and people would listen again.  Top 40 is all boring and predictable as hell.
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+Pill Popper I listen to all kinds of music dude.  I've been into music my entire life.  I also make my own music in my spare time.
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The only reason people are asking this is because its fucking called music tv. I mean if it'd be like teentv or like another crappy name id not give a fuck bit its fucking MTV...
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This is great. He really laid it on the line. He also forgot to mention that the artists stopped making good music. It's everybody's fault. The industry, artists and fans. We've all (minus me because I buy music if it's good) contributed to the demise of the music industry. What about greedy artists and labels paying hundreds of thousands of dollars to radio to clog the airwaves for months on end, deceiving the masses to think the songs are popular, not giving other artists a fair shot?
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Funny thing is, this is on my "Favorites" playlist and the video right after this one is a Mumford and Son's one...
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Every generation stole and created their own music
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