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Why Doesn't MTV Play Music Videos Anymore?

by Brian and Maria • 3,648,013 views

In this installment of "Ask A Network Head," Natalie asks the head of programming at MTV why they stopped playing music videos. And gets a fun answer! Yay!

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"You're not our demo anymore!" ...and if MTV's ratings are any indication, neither is anyone else.
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Sad that humans only have a roughly 15 year span when they are cool but not considered "old", around 13 to late twenties or so. Our species is sooooo not important, our lives are like the blink in the figurative eye of time lol
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+Nova XY Yes, and we don't get to choose the generation to which we belong as part of that 'cool demo;, so that also kinda makes the argument about which generation stole music irrelevant; music got stolen, the internet punched Thom Yorke in the cock, we were the age we were at that time; doesn't mean we did it.
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"That complaint is literally old enough to drive a car by now." :(
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And in a few short years that complaint will be old enough to marry and give birth to the next generation of whiners.
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+michael ianni 2024: "Why doesn't MTV play reality shows anymore!  All they play is that interactive show that flashes colours and shapes at you when you're hooked up to a dopamine drip."
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Sorry but I was around when MTV started and it really meant something. It's not even a shadow of a shadow of itself now.
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+rusko dudesko Hey I must have missed something. Mean about what?
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Yeah, that's sad but true. That stealing music bullshit definitely fucked everything up for the rest of us.
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A question hit my mind today; one that has hit my mind many times before but I forgot about by the time I got to a computer. This video is what turned up in my search and as rudely funny as it is, it makes a lot of sense! ;)
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Although funny, this is completely not true.  MTV started it's reality TV slide around 1993, when virtually 0% of people had Internet access.  Napster and illegal downloading didn't come around until around 1999 or so. By then, MTV had already phased out most of its music programming. The true answer is they decided the reality shows bring better ratings than music videos, period.
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+Jorge Torres trl rarely played the whole video. And they would have someone talking during the video in that little box.
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so if MTV isn't gonna put music videos anymore, might as well change the name after all! I mean all the shows they put has NOTHING to do with music.
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The reason MTV is still called MTV is because the MTV brand still has name recognition
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Surprisingly to-the-point.
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Cable TV is dead, and I dance upon its grave.
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MTV is irrelevant now.....the people who dont need reality t.v to feel superior are stuck with the hard work of finding out own artist lol.
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Its not that people want to listen to Nirvana... it's that they want to listen to good music. MTV used to find a lot of the good stuff for us, good times. I was born '92, so I sorta missed it all anyway, justtttttttttttttt saying
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shit... I don't know how to argue with that
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+Gillian Spencer like screeners werent a thing back then
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Most punchable head on the internet?
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'Go ask the mirror why you watch it, I don't give a shit' LMFAO
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Craig Berry Shared on Google+ · 8 months ago
This is both hilarious and horribly accurate.
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+Chris J Bullshit. MTV kept playing music videos well after 2000 and besides illegal downloading did not really catch on till well after Napster went legit. Do your research.
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+Chris J music piracy has been a thing since audio recording was easily accessible for the majority of people. Which was probably when audio cassettes became popular, if not earlier than that. Mixed tapes made from music from the radio. that's piracy.
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MTV Slogans "You'll never look at music the same way again" "See the music you want to see" "We're Music, We're MTV" "The music revolution will be televised" "MTV Lives In Your Music" "MTV: We Don't Play Music"
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That never happened you wish. Hello scream o trap dub-step and fuck country classic rock peace of shit soft rock god damn church hymn fucked up christian bitch contemporary cruse of fiction outdated redneck bastards. the fm radio is going bye bye bitches hello internet bye bye tv, ouch you bunch of prejudice bigots you should A. kiss my ass B.update and C.welcome the fagots.
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holy shit this is so amazing.
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You can watch all the music videos you want on Youtube now. It's a much better way to pick out what you like and also discover new music. No one wants to sit and watch pre-selected music videos for hours on end anymore, not even most of the people complaining about MTV. Times change. Y'all are just whiny bitches who don't like the fact that things are done differently now than when you were a kid. You can be nostalgic, but don't hate everything new and demand it all be changed back to the way it was.
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I definitely agree. Pop music is dead anyway. Too much bullshit in this world and we think Napster was the problem. It's about money and power, not stealing music.
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So true but i feel the main problems isnt not having music - but having 16 and pregnant, and horrible garbage like that The ONLY good thing to come out of mtv was rob dyrdek and his shows arnt even that good
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I'm not sure why people are still complaining about MTV. The station has been dead for like, 2 decades now. My best music discoveries have been when I stopped relying on television or radio. Instead, I started finding things on random music websites and eventually youtube. Not sure how people can even tolerate network TV anymore. Thank god for the internet. Best thing to happen to music in decades, honestly.
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Please MTV, MUSIC TELEVISION back to we :(
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+Muzzy 911 Não obrigado, eu ainda prefiro ver e ouvir música na TV, na MTV ainda tem várias playlist. Na MTV Brasil passa muita música, 
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I remember MTV used to be a very undemocratic place for music tastes. They would filter out many of the good old artists for no reason whatsoever. Though it was an excellent channel, I think we have now the power to choose what we want to see, whenever we want. MTV nowadays is not doing any justice to those glorious days, since it has become a sorry imitation of whatever cheap miscellanios tv channel there is, to only try things out in order to get a little more attention before it goes straight down to decadence. It has lost the primary feature it was meant to have, that is, the power to set new trends throughout generations...
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@ 2:20 - That's what you call reality check time if you're one of these people pining for the glory days of music television.
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His face annoys the fuck out of me.
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He may be the most annoying human on the planet
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+88Crager This guy has like, -3 charisma
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they played pavement on MTV?
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have to admit i agreed with everything he said.
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I didnt even hear the guys argument because he was too annoying - but my question wouldnt be why dont you play music anymore but why are you still called MUSIC TELEVISION!!?!?!?? That guys an asshole i would wipe my ass with his face
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This is ingenious. Btw, it's called... Satire.... the pissy comments make me wanna puke. Maybe throw stuff at your idiot heads. Get this in your bitchy ass skulls, this is a skit, not real life.
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BTW: La-hoo... Zay-hers!
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Wut, people actually missed Music Video? Heck the only reason I watched them in my teenage years because boobs, and ass. That was before I figured out how to torrent and DCC pictures and movies of nekkid ladies.
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As others pointed out, they've already been doing this forever. But there's definitely the same joke about them literally being named after music, and never showing any. Even the channels I really like and respect for have started getting on the reality-show bandwagon, which is disturbing. What's even more disturbing than that is they're named reality-shows at all.
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+FullOfFail just download what you wanna see from teh pirate bay, if we download enough shows it'll show them that their tv is bad and they should change!
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They probably don't factor those statistics. It's an entirely different ballgame.
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Basically true. I used to think they could at least make more music related programing. Would anyone care? Things do change as they have for dozens of networks. Playing videos or stations playing old movies doesn't cut it anymore. I have not cared about MTV since sometime in the 90's. Stations need original programing that will get people to watch. It's true they would just play all the top 40 and then have people complaining about it You Tube covers anything music related. How many people even seek out videos these days? More about running across then while online. The AMC network used to be American Movie Classics yet had to change for the times while keeping their name that no longer applies. Showing old movies does not bring in the rating anymore.If MTV started showing hours of videos I doubt many would even care. Do they still show small blocks of them?
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Brad Leclerc Shared on Google+ · 1 year ago
Randomly came across this again while tumbling down a youtube rabbit hole, and given that my birthday just went by and I'm feeling SO DAMN OLD, I just had to share.
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I was talking to some gaming friends in Teamspeak a couple of weeks ago when the subject of Tomorrow People came up. I chuckled involuntarily after confessing I used to watch it all the time, then asked them if they remembered the one with the latex balloons as aliens... they thought I'd lost my mind. They didn't know about the original, and I didn't know about the remake, so when I produced a youtube link to the episode in question, they lost all composure.
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My fave episode was when Steven attended that boarding school as a spy, and he had to wear a kilt. Yowza! The guy had fencing skills, too.  :)
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Screw television (tell a lie vision) anyway.  Don't worry mister network head.  Eventually, you'll be out of a job.  Netflix anyone? 
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Is MTV still even a channel? I thought it went off the air years ago.
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MTV isn't MTV at least play bands like PTV SWS BVB asking Alexandria and more like them
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I really fucking hate this guy
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Meh.  This would be more entertaining if it was a real Viacom executive doing the talking.  It might be a little more believable that way.
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THE LAWWWWWWWWWWWWWWWWWWWW
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MTV really stopped playing music videos before people were stealing music. Or at least it was slowly phasing it out.
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i like MTV & all but honestly I wish they put music videos back & this is coming from a 14 year old ;p I bet they'll soon change their logo 2 RTV ~ Reality TV
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This is also the fault of the entire music industry. To this day they continue to pump absolutely terrible music artist because because they can exploit them and make more money from them.
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+Edward Galan exactly and i dont know how people listen to that shit
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i like MTV & all but honestly I wish they put music videos back & this is coming from a 14 year old ;p I bet they'll soon change their logo 2 RTV ~ Reality TV
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All MTV:s shows FUCKING sucks!
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Emily Cunha Shared on Google+ · 1 month ago
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The Internet didn't kill MTV... The record labels wanted a piece of the advertising revenue seeing how they were supplying the content. Now you know the rest of the story!
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Music videos are shit nowadays anyway. Good riddance.
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WOW! Guess i finally got my answer, i'm too old to be watching MTV since i was born before '95. See, if THE BOX never sold out to MTV we wouldn't have this problem....
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Benjamin Llie Shared on Google+ · 6 months ago
Now i get it....
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This video didn't sniznicks.
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it's too bad cable tv executives don't see the huge demand for music videos.  the commercials alone would generate a ton of cash.  kids would be glued to MTV listening to that stuff, I know I was back in the day, got many fond memories of Mariah carey sanging dreamlover in the morning, or dee lite and groove is in the heart, bring them back damn it! maybe the music execs are saying it's payback time for you stealing all that music, no music videos for you!
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With technology making things easier other things get phased out.
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So the answer lies in killing of MTV's current demographic? cool I can dig that.
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7 word rejoinder: No problem. We've stopped watching you anyway.
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WHAT THE FUCK DOES THE "M" STAND FOR NOW? "MONEY"?
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Guys if you want to be nostalgic and have the time, watch 90's rocked and I love the 80s on Vh1 Classic. They play one hour blocks of music videos from the 90s and 80s. They're usually on in the morning.
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Boy do I love illegally downloading music
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I only complained, when I was in that grunge scene faze. Now, I couldn't give two shits about MTV refusing to play music videos.
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Why Doesn't MTV Play Music Videos Anymore?: http://youtu.be/9ysyZF-DZFY
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Law just dropped a bomb that has rocked me to the core...
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Even though some of this is funny as shit its also bs. MTV had already phased out music videos in the early 90's and by the time napster hit the internet in 1999-2000 MTV wasn't even playing videos anymore. It was done out of rating. Plain and simple. Its the same reason real talk shows that use to talked about real issues were phased out for fake shows that looked like real talk shows such as Jerry Springer and the same reason real news and reporting turned into fake news and reporting with shows like FOX with 'commentators' and no actually journalist/news reporters. In America we love the bs and that sad thing is a lot of people think its real. 
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+Doug Willis I found on truthsayer on YouTube.  Miracles do happen.
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But its not like MTV is Music Television or something, its not like you expect music to be on 95% of the programming. Its not like sports channels show sports or sports related programming or something.
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Do you feel good pointing out the obvious? Or do you just not enjoy that the answer is easy to come by: BECAUSE BRANDS DON'T ARBITRARILY CHANGE. There are legal and financial reasons to keep your branding the same. How fucking difficult is it for people to do research, instead of bitching? Anyway, most music is shit, television is shit, and fuck you if you watch it - you get what you deserve.
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Well, if you've paid attention to this site since, say, 2006, all music is on demand now, so the TV format for music videos is dead now. And MTV changed their brand to remove the "music television" subtitle. They're a general young-adult channel now.
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MTV=Multimedia Television
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no, debería llamarse Reality Show Television RSTV, eso es puro reality show, es como mezclar nickelodeon con canales de puro reality y ese adefesio es lo que da el nuevo MTV que es una cagada... 
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he didn't blink once during monologue ;)
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You olso touch an YouTube
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yeah he pretty much nailed it dammit my childhood is gone hello there with those memories fucking corporate
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It is also our generation that made iTunes popular and cheap alternative to the free but illegal and malware ridden places like napster. And iTunesTV? Would totally watch/listen to that. With modern streaming tech you wouldn't even need to rely on basic cable to reach an audience.
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fuck the mainstream
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You should like put the good music back on mtv and not that shitty ass music you call rap
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However in Latin America have another channel called MTV Hits, MTV Hits and VH1 Classic. passing concerts and music videos 7X24 :))
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this condescending arrogant little idiot sounds utterly ridiculous an he couldn’t be farther from funny let alone humorous in the least, those excuses are utterly pathetic an completely off topic while he blabbers on about the systematic changes financially an on the business side that music has taken it doesn’t effectively or respectfully answer the question why a network that is named MUSIC TELEVISION shows nothing related to music?? we could easily reverse this by attacking many of the obvious issues with the pitiful & atrocious content they have used to fill the void, we could start rambling about the awful exploitation of teenage motherhood as well as the overall despicable display of dumbed down excuses for entertainment but that would be getting off topic now wouldn't?? if you don't wanna show anything related to music (NOT JUST MUSIC VIDEOS) then effectively change your name period?? possibly to something along the lines of something more pitiful & fitting like hrtv=HORRID REALITY TV, how would we react to a movie channel showing nothing but reruns of old sitcoms or reality shows claiming movie downloading+the reduced price in dvd's as well as the dropping sales, alongside the over usage of cinema replay by to many different networks has hurt the quality of a all movie channel?? or BET rarely showing anything related to black people or black culture??(which would sadly be welcomed) my point is this is a joke & the fact that they have two completely separate channels makes it even worst when they could easily dedicate one channel to music & the other to whatever B.S trash they'd thrown on..all i'm saying is if the country music channel only put on reggae isn't that ridiculous?? scream the tv show & a bunch of silly reality shows displaying how common ignorance is in today's society isn't a worthy replacement for music entertainment on a channel who's name is 100% anonymous with music good day sir ;)>
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It was only for a few years,  in the beginning, that mtv played real music. 
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nah man, something is wrong with the industry, People really take those reality shows seriously.
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that was bullshit, there are still plenty of new cool music video being made. you can always show 5FDP, A7X, BVB, Deterbed, etc. i know... or believe this was supposed to be a joke, but come on i don't even have cable or satellite and those shows look lame. the only alright looking one is teen wolf. also bring back aeon flux.
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The best music doesn't need a video.
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this is why canada does one better with "much more MUSIC" instead of false advertising MUSIC?tv because even tough they play terrible reality tv, they still have more than background music of "the real world."
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Okay so no MTV meaning no MUSIC TELEVION ?????? So why do we still have MTV AWARDS?????? why don't they just make it YOU TUBE TV AWARDS ????? IS EVERY ONE AGREEING WITH ME IM JUST SAYIN???? it's kinda like awarding block buster ummm there are no more video stores any more let alone block buster but yet there getting an award. Ummm HELLLOOOOO??????????
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music these days suck anyway. not too many people care about good music either.
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+stockingandblossom1 Yeah most of the side stuff was good, but the most popular stuff was still the same garbage, boy bands and synchronized stage dancing crap. Worst still is when gangsta rap came about, not that TUpac or Biggie were bad, but everyone had to try and be hard for that short time, even Will Smith.  Ugh. So much stupid crap then, so much stupid crap now. Hell there is some pretty sweet music these days though, but you probably won't find it on the top 50, same as it's always been, popular doesn't mean good.
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I'm 44 years old now and I watched MTV a lot in the 80's and early 90's when they played almost all music videos and it was great but now since they don't play music videos anymore they should change the fuckin' name to something else because the M stood for music and if they don't play music anymore they shouldn't keep the name either!
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This video is nothing but /r/lewronggeneration. Maybe you guys should stop making terrible videos and do something worthwhile like collect sap from maple trees.
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THANK YOU! The fact that people don't understand this is sad...
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Not accurate at all. There is so much entitlement in this video that I don't even know where to start. I hate it when previous generations start to beat younger generations for what they think we have done wrong. Fuck you.
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Get smacked by my sub.
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This guy is begging to be punched in the face
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What's wrong with being honest? did people forget limewire napster morpheous bearshare torrents back in the days that killed music? Now musicians can't even afford a guitar so they sing girly pop music with a macbook pro  creating the beats.
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That's good! Think of this as a visual aid. If one day you're about to steal some music, but you have a momentary lapse and feel guilty, just picture that guy. Your guilt will dissolve like sugar in a glass of water. In fact, you'll want to download the music then delete it so you can steal it again. This behavior is encouraged.
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Some pretty solid points. I'll give him that much. But I'd like to remind him that it was also OUR generation that made mtv what it is today. Because if it wasn't for the ratings mtv got by OUR generation. Empty-v would have been tossed off the air in a heartbeat. So enjoy your "shitload" of money Mr. Network dick. And know that if you continue giving the finger to viewers just because they're "not your fucking demo anymore" it will come back on you and your little mindless network will eventually shrivel and die. And OUR generation will be there to piss on its grave.
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+Forrest Brackett hes not the actual network head lmfao
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Unless you were a teen or a young adult in the 80's your generation has little to do with MTV's success actually..
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I figured it was a dickhead who *ucked up this channel. If this guy likes programming what features. Why not him along with the other a-holes just change the channel name already if they are  straying away from what it actually meant.
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I love how it specifically targets females in their mid twenties at the beginning, when the only people I ever saw/see saying "why are there no music videos on MTV anymore?" have always been male.
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+MentalMaladies Dude its maria... Brian and Maria. SOMEONE had to do it. They probably didn't expect someone like you to show up
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+MentalMaladies "That or misogyny is so ingrained in our culture that people often perpetuate it without even realising," That, or you need to grow the hell up and drop the self-pitying victim mentality.
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@Brian and Maria Every generation stole and created their own music. My generation: Techno, Rap/hiphop, Grunge.
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This is funny because it's true! :)
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I'm her age and I NEVER stole music. Also I feel superior enough to normal people that the shit they play on MTV just makes me physically sick.
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