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United Breaks Guitars

by sonsofmaxwell • 15,167,589 views

You saw the video, now GET THE BOOK: http://www.UnitedBreaksGuitarsBook.com. Looking for a unique speaker for your next event: http://www.UnitedBreaksGuitars.com for case studies and highlights of...

He should have taken UA's settlement offer in exchange for removing the video, and then upload it again the next day from another account.
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Next time try Singapore airlines. Their service is 1000000 times better than United airlines. Plus, unlike united airlines, Singapore airlines serves food that tastes like food.
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+ishaan nigam Does Singapore Airlines have any gateway cities in the US, and how would I get there from Nashville or Atlanta?
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I think 100% of the 1000 people that disliked this were United employees.
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Dave Sanders Shared on Google+ · 5 months ago
A musician named Dave Carroll recently had difficulty with United Airlines.   Dave spent over 9 months trying to get United to pay for damages caused by baggage handlers to his custom Taylor guitar.   During his final exchange with the United Customer Relations Manager, he stated that he was left with no choice other than to create a music video for YouTube exposing their lack of cooperation.   The Manager responded: "Good luck with that one, pal."   So he posted a retaliatory video on YouTube.   The video has since received over 6 million hits.   United Airlines contacted the musician and attempted settlement in exchange for pulling the video.   Naturally his response was:    "Good luck with that one, pal."   Taylor Guitars sent the musician 2 new custom guitars in appreciation for the product recognition from the video that has led to a sharp increase in orders.   Here's the video
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The song is over six years old, so the event itself is even older.
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ahhhhhh lol I am out of the loop 4 sure TY
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+Kyle Richard Of course there are, and just so +GreatPirateSolomon knows that was the Country Song of The Week. The war rages on!
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Six years ago, United broke someone's guitar. Six years later, United broke the dignity of someone's autistic daughter. Moral of the story: don't fly United. They will break everything you have and then some.
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You may need a refresher on the joys of flying United...
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This is fake. No one ever goes to Nebraska
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+metallica708 Professional musicians, if I'm not mistaken, have to travel all over the place.
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Helga Danielsen Shared on Google+ · 1 week ago
Congratulations, the music is great, your voice is great, the story is great, I just love this!
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Band guy in the middle window looks like Phil Kessel
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LOL! The guy in the left one resembles "The Master" from the schlock film "Manos, Hands Of Fate."
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I understand Taylor, gave him two new custom guitars! Hats off to TAYLOR! Musicians have an emotional connection to their instruments, the loss of one can be devastating.
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+sonsofmaxwell Oop, I must have misread someone else's comment. I thought that Taylor gave you guys a new free guitar (or two?), and donated to help pay to make the second or third song. Thank you for your correction. Sorry about that! By the way, I absolutely love your guys' videos and music! I showed them to my nephew who is a toddler, and he was dancing to the music and smiling haha. You guys did an amazing job on this! So yeah, thank you for your response, and thank you for making an awesome song for a lot of people to enjoy :)
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Gokhan Cukurova Shared on Google+ · 1 month ago
After this video went viral and got millions of views #United Arilines offered to replace the guitar. Their stocks went down 5% which is really impressive what we can do with social media. #united   #unitedairlines   #racism   #humiliation  #  https://www.youtube.com/watch?v=5YGc4zOqozo
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I love this so much. United's terrible customer service has cost me and my family well over a thousand dollars in shipping fees and missed flights because their employees blew it, and have yet to respond to any of our calls or emails. We even had a UPS employee file a complaint because of what they wrongfully did with our luggage. They even hung up on us twice. They're a joke of a company that treats their customers like garbage. I swear I'm not an angry person. Haha. This airline is just horrible.
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This guy is a real hero, not just for championing the 'little guy' vs. the corporate giant but for musicians who fly commercial carriers everywhere. I have experienced theft and witnessed baggage handlers throwing gear like so much dirty laundry and I have been led to believe that many of these baggage handlers are frustrated musicians themselves (which I find hard to believe). If its true, those musicians should quit their jobs (as musicians) today because they are NOT of the brotherhood; they are jerks who can't make it as good players and worse yet they have no compassion and understanding of what it takes to be a working musician and the care that goes into maintaining a good instrument. 'Nuff said.
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+Kojo Ferguson that is a retarded theory sir...
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.  الاغنية هذي لمطرب كندي  كان  في رحلة طيران على الخطوط اليونايتد الأمريكية. وبعد الوصول وعندما هم بالنزول من الطائرة وإذا بأحد الركاب  يخبره انهم رمو القيثارة الخاصة بة وعندما نظر المطرب فلاحظ ان القيثارة المرمية هي قيثارته. ذهب واخبر موظفين الخطوط اليونايتد ولم يهتموا بشكواه. ذهب للفندق واكتشف ان قيثارته كانت مكسورة من جرءا الرمية. تقدم بشكوى للخطوط هاتفيا وبالإميلات والرسائل مطالب ب تعويض ١٢٠٠$ عن الأضرار ولكن دون جدوى. وبعد تسعة اشهر من تكرار المحاولة كانت ردود اليونايتد بالرفض. فقرر المطرب عمل أغنية وانزلها في اليو تيوب مفادها ان اليونايتد تكسر القيثارات. فكانت النتيجة أن شاهد المقطع ١٤ مليون مشاهد.  في بداية الأمر و بعد ان وصل المقطع الى ١٥٠الف مشاهد حاولت اليونايتد من المطرب حذف المقطع مقابل مبلغ كبير من المال  فرفض المطرب وكانت الكارثة.إذ وصل عدد المشاهدين في المقطع حتى الأن ١٤ مليون وقامت اكثر من ٢٠٠ قناة تلفزيون وإذاعة بعمل مقابلات مع المطرب بخصوص الأغنية. وقدر المحللون خسارة يونايتد بحوالي ١٨٠ مليون دولار. وذلك ان سعر سهم الشركة انخفض في سوق الأسهم بأكثر من ١٠٪ درس مهم يجب أن تتعلم منه هو " عدم اهمال الشكاوي "  هنا الاغنية 👇 http://youtu.be/5YGc4zOqozo الاغنية رائعة اُسلوب جميل في التعبير
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Shelly Bonoan Shared on Google+ · 1 month ago
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+Shelly Bonoan And no, things haven't improved. Just check Dave Carroll's Twitter, or all tweets directed at @United.
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What are some incidents where people took revenge in a mind-blowing way ? ... well .. here is an interesting story .. I would like to state one of the best revenge by Dave Caroll on United Airlines. When a $3,500 Taylor guitar owned by David Carroll of Canadian folk-pop group Sons of Maxwell had been broken due to mishandling by the United Airlines crew there began a fight for reimbursement. After months of following up with the customer when United rejected Carroll’s claim he exacted revenge by recording a series of songs called the “United Breaks Guitars” trilogy. It received millions of hit on YouTube resulting in United’s stock drop in value by $180 million. (source Quora ) https://www.youtube.com/watch?v=5YGc4zOqozo https://www.youtube.com/watch?v=P45E0uGVyeg freakin interesting .. huh :P
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Sean Chitwood Shared on Google+ · 1 month ago
With all the United news recently I thought we could use a musical interlude.
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Ouch.  And it was a Taylor, the rare guitars that make my playing sound passable.  Special sadness.
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James Sheets Shared on Google+ · 1 month ago
As a guitar playing musician who flys often, this story hits a little too close to home for comfort... A PASSENGER'S REVENGE A Canadian musician from Halifax named Dave Carroll recently had difficulty with United Airlines. Dave spent over 9 months trying to get United to pay for damages caused by baggage handlers to his custom Taylor guitar. During his final exchange with the United Customer Relations Manager, he stated that he was left with no choice other than to create a music video for YouTube exposing their lack of cooperation. The manager responded: "Good luck with that one, pal." So he posted a retaliatory video on YouTube. The video has since received over 15,000,000 views. United Airlines contacted the musician and attempted settlement in exchange for pulling the video. Naturally his response was: "Good luck with that one, pal." Taylor Guitars sent the musician 2 new custom guitars in appreciation for the product recognition from the video that has led to a sharp increase in orders.
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Dave Carrol from the east coast had his guitar busted by united airlines ... this is my TOTD . He did two more videos , there were case studies it launched his career more  .
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United Airlines  SMASHED MY GUITAR ...classic
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Cathy Fletcher Shared on Google+ · 2 months ago
Hahaha! Why not let it continue, repackage...yes!
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United will never break guitars again :P
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Barry Upjohn Shared on Google+ · 1 week ago
Take a look at this video on YouTube: Tragic! Thank goodness for insurance(?) the guitar will look much better with a maple neck!
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Now I know why I fly Southwest. Packed my guitar several times on the SFO-NOLA flight and never a problem. Moral: UNITED Breaks Guitars!!! Genius....
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Gene Rossano Shared on Google+ · 1 month ago
United Breaks Guitars
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How can [at this time] 1782 people dislike this: do they have no belongings, or is it an airline 'directive'? Brilliant ! I hope Taylor repaired the guitar for all the free publicity and I hope United [shame on them] and the entire airline industry shapes up and stops treating people and their belongings so shoddily. When did they get so full of their own self importance that they think they can get away with this? If a decorator came to your house and threw paint and rubbish all over you'd think it was outrageous....so why can't baggage handlers 'handle baggage' , is it too complicated for them?
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This is hilarious, well-written, and catchy revenge. And I hope it ended up  both paying for a new guitar and cutting United's profits by at least the value of your guitar.
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Love the song; love the video. Classic!
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John Allen Shared on Google+ · 1 month ago
                        LOl, United should have paid up : ) THE BROKEN GUITAR*** This is pretty darn cute and clever: Great comeuppance to a big United Airlines A musician named Dave Carroll recently had difficulty with United Airlines. He spent over nine months trying to get United to pay for damages caused by baggage handlers to his custom Taylor guitar. During his final exchange with the United Customer Relations Manager, he stated that he was left with no choice other than to create a music video for YouTube, exposing their lack of cooperation. The manager responded: "Good luck with that one, Pal." So, Dave posted a retaliatory video on YouTube. The video since has received over seven million hits. Here it is, for your pleasure. United Airlines contacted the musician and attempted settlement in exchange for pulling the video. Naturally, Dave's response was: "Good luck with that one, Pal." Taylor Guitars sent the musician two new custom guitars in appreciation for the product recognition from the video that has led to a sharp increase in orders.
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I throw bags but not guitars. I Couldn't if you paid me to do it.
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ask your mom :-)
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If you've ever wondered what negative word-of-mouth looks like, take a gander at this... https://www.youtube.com/watch?v=5YGc4zOqozo
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Helga Karl Shared on Google+ · 4 days ago
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You should have gone by car. Cuz United breaks guitars.
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love this!  i wont be flying United anymore!
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Ha ha, would you believe that this case study is part of my Open University MBA?
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Jaime Ferreira Shared on Google+ · 1 month ago
A Canadian musician from Halifax named Dave Carroll recently had difficulty with United Airlines. Dave spent over 9 months trying to get United to pay for damages caused by baggage handlers to his custom Taylor guitar. During his final exchange with the United Customer Relations Manager, he stated that he was left with no choice other than to create a music video for YouTube exposing their lack of cooperation. The Manager responded: "Good luck with that one, pal." So he posted a retaliatory video on YouTube. The video has since received over 6 million hits. United Airlines contacted the musician and attempted settlement in exchange for pulling the video. Naturally his response was: "Good luck with that one, pal." Taylor Guitars sent the musician 2 new custom guitars in appreciation for the product recognition from the video that has led to a sharp increase in orders.
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George Emory Shared on Google+ · 1 month ago
Why we don't want to check a Guitar.
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Peggy Brow Shared on Google+ · 1 month ago
Great true story! Share, share, share!
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Taylor Airlines broke his United guitar. How terrible !
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Lol company's and huge cop rations fear social media and YouTube so bad it's unbelievable and this is what started it take my hat of to you pal you toke them on and beat them hopefully customer service improves world wide one day
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Its a shame, due UAL its one the giant in the airlines industry.
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I will NEVER fly by united! Unless if my life is on the line, I'm forced to, or I'm going to france.
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They are bavk at it when they discriminated a woman and deliberately profiled her cause she was Muslim. Made her feel helpless. Where are you Dave? Make another statement to shed light on this matter
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LOL. This is one of the most entertaining videos I've watched in years. They say revenge is a dish best served cold. I think it is when David beheads Goliath.
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The bottom line.....Never touch a guitarist's guitar !!
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Dealing with @United right now. Literally the worst customer service I've ever worked with. Makes @Comcast look like @Amazon
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United!!!  Shame on you!!!
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Absolutely brilliant talent!  I NEVER FLY UNITED AFTER THEY BROKE MY LUGGAGE AND REFUSED TO PAY FOR IT! THOSE CARGO HANDLERS AT UNITED ARE THE 1,700+ PEA BRAIN ANIMALS WHO DISLIKE THIS VIDEO! THE MANAGERS OF UNITED DON'T GIVE A SHIT ABOUT THEIR CUSTOMERS.
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More than 15 million people know who they WON'T fly with.
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I don't often listen to country   lost my dog, my truck   and my girl friend songs, But when I do, it's to   a culturally important,   corporate kick-ass    Talent like Dave Carroll's United Breaks Guitars! I luv's this song!
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For over 20 years of flying, my wife and I stopped flying United Airlines. Based out of Chicago, this pompous corporation is reflected in the attitudes of their people. We figure if their customer service personnel is this rude it must carry over to their maintenance mechanics as well. Their a Too Big to Fail company, they've lost sight. You don't feel the love, you do feel their hate. Companies like this are the same a Banks, they don't care about you, they made their deal with the devil and signed their name with the red ink. They have no soul, they have no love, "Just pay and accept our bull$#!t. You're lucky the plane gets you there safely." They shut down all flights yesterday. They're not friendly or safe anymore.
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Jose Zilli Shared on Google+ · 1 month ago
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I flew to Phoenix to play a wedding. It was a jump from California, 90 min. When I got there the case was unlatched. When I questioned the idiots behind the counter they told me that the cases can become unlocked during flight. I explained that if the plane crashed the case would be found intact and that it takes one creature with opposable thumbs to unlock it. That got me an interview with security about saying the plane would crash. I asked to have it taped close on the flight home. It was and remained that way back to Los Angeles.
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James Mangano Shared on Google+ · 2 weeks ago
Check out this video on YouTube:
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Well now I'm not ever gonna trust United with my guitar.
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A Taylor guitar? Owww my gosh!!!
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What a great song and message to United Airlines. Your song shamed United into doing something to improve their image. I only flew once with my bass guitar to N.Y.C, and sweated all the way. Luckily, I found an employee that was sympathetic to musicians, and he promised me my bass would survive the trip. BTW, Taylor Guitars didn't have to do anything, but they say a great opportunity to do something good and also benefit from the publicity. Glad you got even with a giant crappy corporation like United!.
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Does Pete Townshend work at United? lol
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أنشهر بالعالم العربي You are popular in SaudiArabia now :) good luck
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الخطوط السعودية جابتني هنا
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I see they just took out the black angels guitarist's 40 year old rickenbacker, Well done United you CUNTS!
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I use to use United myself once a month, but after this I will never fly United ever again. & I loved them.
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ok but why is the rest of the band wearing the fake mustaches and the hats
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I remember when the song came out and the criticism that United received back then. Everyone started hating United and speaking evil of them. Yeah, they got hit bad. Yet, what is interesting is that among all of the domestic airlines Alaska and United have the best customer support but United falls short of being a favorite due to the many flight delays.   United proved indeed to be very supportive in many cases when I needed assistance with my reservation. In contrast Delta airlines has the worst customer services and the worst policies which are made to only favor the company but not the customer. USAir is completely soiled and came from being one of the best to one of the if not the worst. I still like the song but doesn't do right to a company that still provides top customer service
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united lost my dad took 3 days to find him had to call the RCMP
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Thumbs up for your humorous video, from someone who had her luggage damaged and misplaced ~
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Shame on you United, Boycott them!
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you rock dude lol  ;o)
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Nancy Case Shared on Google+ · 4 weeks ago
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Within 4 days of this being posted, United's stocks dropped ~10%. The equivalent of $180 million. (Info from Berger's Contagious: Why things catch on?)
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الخطوط السعوديه يبغالها كدا اغنيه كمان
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يبيلها سمفونية
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So, on what airlines does a traveler have confidence?  When Southwest first started I loved them.  Great service.  Then two years ago I flew SW from KC to Tampa and they broke one of my suitcases.  The next year I had to fly from KC to LA.  I didn't want to fly SW again but I needed to check two bags and their 2 checked-in suitcases "free" caused me to fly them again.  They broke BOTH my check-in suitcases and told me in LA the suitcases weren't covered, only the contents.  It would have been cheaper for me to fly another airlines and pay for the 2nd check-in.  They must have some real gorillas throwing the luggage at KC and their policy for damage means little.  Just sayin'.
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I'll never fly with United
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Hows that working out for you United?
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لو واحد مننا مسويها في الخطوط السعودية .. كان جابوه وسطروه وطلبوا منه يعتذر
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ههههههههههههههههه😂😂
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I have had my own miserable experience with United.  There staff in America were terrible.  Nothing that could be called service.  I wrote to them and complained but of course never got a reply.  But I must say that their Japanese staff in Tokyo were wonderful.
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From Stanley McCrystal's 2015 book, Team of Teams: "Within three days the video had more than a million hits and United’s stock price fell 10 percent, costing shareholders $ 180 million in value— 600,000 times the value of the guitar. McChrystal, General Stanley; Collins, Tantum; Silverman, David; Fussell, Chris (2015-05-12). Team of Teams: New Rules of Engagement for a Complex World (p. 63). Penguin Publishing Group. Kindle Edition.
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I posted a video review of my PRS guitars and included a short part about how United's baggage handler literally threw my guitars onto the deck after unloading them. I'm not saying they just dropped them hard...the guitars went in an upward arc through the air and before descending full weight with a THUD on the deck.  I saw the whole thing and yelled at the handler.  I thought for sure at least one of the guitars was going to be broken. Luckily the case I was using did its job and nothing was broken.  I still get very angry everytime I think about those guitars flying through the air.
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Very talanted! Bravo!!!
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Don't fly united - let them go bankrupt and give a warning to the other k**p airlines.
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what  was the out come of this dog fight? Did the young man get paid for his guitars?
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Taylor Guitars actually gave him a free new one after seeing this video.
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I bet they learned a valuable lesson concerning greed after this video!!
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ATTENTION all united employs im about to go on a trip and if I have and damage done to my LUGAUGE THEN THERE WILL BE CONSIQUENCES
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"United Brakes Guitars" should be a t-shirt. "I can't afford a Taylor" would be a good one too. (LOL) Way to go guys! I still play (semi-profesionally) on my old beginner with a slightly warped neck. An airline misplaced my guitar ONCE. I was so freaked out. At least this airline was helpful (it ended up on another flight to my destination), but when they asked the value of the guitar I had to ask, "Do you have kids? If you can put a value on that...". They nodded their heads, in understanding. Got it back the next day. A new Taylor, or Gibson just wouldn't replace my old girl, "Jackie".
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+Lambeoccaca Fortunately, yes. It ended up on a later flight, but until it was in my arms the next day it felt like I had a missing child! Usually there's always one older dude at the baggage check who plays and is always interested in what type your carrying, and assures you that "we'll take good care of her".   As for the clowns these guys are singing about. I'm sure I've lost many-a-job for less. I can't believe a company in Airlines can be so irresponsible, and unsympathetic. Those are 3-5000 dollar guitars, and most musicians don't bother insuring their instruments. Dwelling on it conversationally kind of makes me want to make a t-shirt that says, "According to recent statistics your more likely to die on United Airlines than on your way to the Airport". Kind of long-winded, but with the right font..? What do you think? :) Also, thanks for caring! That's really nice of you. 
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+nig a islam isn't a race, retard
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