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United Breaks Guitars

by sonsofmaxwell • 15,114,880 views

You saw the video, now GET THE BOOK: http://www.UnitedBreaksGuitarsBook.com. Looking for a unique speaker for your next event: http://www.UnitedBreaksGuitars.com for case studies and highlights of...

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+Kyle Richard Of course there are, and just so +GreatPirateSolomon knows that was the Country Song of The Week. The war rages on!
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Dave Sanders Shared on Google+ · 4 months ago
A musician named Dave Carroll recently had difficulty with United Airlines.   Dave spent over 9 months trying to get United to pay for damages caused by baggage handlers to his custom Taylor guitar.   During his final exchange with the United Customer Relations Manager, he stated that he was left with no choice other than to create a music video for YouTube exposing their lack of cooperation.   The Manager responded: "Good luck with that one, pal."   So he posted a retaliatory video on YouTube.   The video has since received over 6 million hits.   United Airlines contacted the musician and attempted settlement in exchange for pulling the video.   Naturally his response was:    "Good luck with that one, pal."   Taylor Guitars sent the musician 2 new custom guitars in appreciation for the product recognition from the video that has led to a sharp increase in orders.   Here's the video
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+Ltvn1968 why the fuck would u even have that in your backpack and not on you idiot
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I think 100% of the 1000 people that disliked this were United employees.
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Band guy in the middle window looks like Phil Kessel
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LOL! The guy in the left one resembles "The Master" from the schlock film "Manos, Hands Of Fate."
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Gokhan Cukurova Shared on Google+ · 1 month ago
After this video went viral and got millions of views #United Arilines offered to replace the guitar. Their stocks went down 5% which is really impressive what we can do with social media. #united   #unitedairlines   #racism   #humiliation  #  https://www.youtube.com/watch?v=5YGc4zOqozo
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OK, this should cover me for the next 100 years.... Thumbs up if you're watching in 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023, 2024, 2025, 2026, 2027, 2028, 2029, 2030, 2031, 2032, 2033, 2034, 2035, 2036, 2037, 2038, 2039, 2040, 2041, 2042, 2043, 2044, 2045, 2046, 2047, 2048, 2049, 2050, 2051, 2052, 2053, 2054, 2055, 2056, 2057, 2058, 2059, 2060, 2061, 2062, 2063, 2064, 2065, 2066, 2067, 2068, 2069, 2070, 2071, 2072, 2073, 2074, 2075, 2076, 2077, 2078, 2079, 2080, 2081, 2082, 2083, 2084, 2085, 2086, 2087, 2088, 2089, 2090, 2091, 2092, 2093, 2094, 2095, 2096, 2097, 2098, 2099, 2100, 2101, 2102, 2103, 2104, 2105, 2106, 2107, 2108, 2109, 2110, 2111, 2112, 2113, 2114, or 2115.
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+Idiot Savant Incarnate … Then he makes another song titled "United Breaks Calendars" . . .
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+Someone I publicly voted up this comment - my God!
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Six years ago, United broke someone's guitar. Six years later, United broke the dignity of someone's autistic daughter. Moral of the story: don't fly United. They will break everything you have and then some.
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.  الاغنية هذي لمطرب كندي  كان  في رحلة طيران على الخطوط اليونايتد الأمريكية. وبعد الوصول وعندما هم بالنزول من الطائرة وإذا بأحد الركاب  يخبره انهم رمو القيثارة الخاصة بة وعندما نظر المطرب فلاحظ ان القيثارة المرمية هي قيثارته. ذهب واخبر موظفين الخطوط اليونايتد ولم يهتموا بشكواه. ذهب للفندق واكتشف ان قيثارته كانت مكسورة من جرءا الرمية. تقدم بشكوى للخطوط هاتفيا وبالإميلات والرسائل مطالب ب تعويض ١٢٠٠$ عن الأضرار ولكن دون جدوى. وبعد تسعة اشهر من تكرار المحاولة كانت ردود اليونايتد بالرفض. فقرر المطرب عمل أغنية وانزلها في اليو تيوب مفادها ان اليونايتد تكسر القيثارات. فكانت النتيجة أن شاهد المقطع ١٤ مليون مشاهد.  في بداية الأمر و بعد ان وصل المقطع الى ١٥٠الف مشاهد حاولت اليونايتد من المطرب حذف المقطع مقابل مبلغ كبير من المال  فرفض المطرب وكانت الكارثة.إذ وصل عدد المشاهدين في المقطع حتى الأن ١٤ مليون وقامت اكثر من ٢٠٠ قناة تلفزيون وإذاعة بعمل مقابلات مع المطرب بخصوص الأغنية. وقدر المحللون خسارة يونايتد بحوالي ١٨٠ مليون دولار. وذلك ان سعر سهم الشركة انخفض في سوق الأسهم بأكثر من ١٠٪ درس مهم يجب أن تتعلم منه هو " عدم اهمال الشكاوي "  هنا الاغنية 👇 http://youtu.be/5YGc4zOqozo الاغنية رائعة اُسلوب جميل في التعبير
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I understand Taylor, gave him two new custom guitars! Hats off to TAYLOR! Musicians have an emotional connection to their instruments, the loss of one can be devastating.
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+The Gmork Hahahahah "exchange a few 747s to make it like this video never happened". That's some gold right there, the Annunakis should invade this section XD
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James Sheets Shared on Google+ · 3 weeks ago
As a guitar playing musician who flys often, this story hits a little too close to home for comfort... A PASSENGER'S REVENGE A Canadian musician from Halifax named Dave Carroll recently had difficulty with United Airlines. Dave spent over 9 months trying to get United to pay for damages caused by baggage handlers to his custom Taylor guitar. During his final exchange with the United Customer Relations Manager, he stated that he was left with no choice other than to create a music video for YouTube exposing their lack of cooperation. The manager responded: "Good luck with that one, pal." So he posted a retaliatory video on YouTube. The video has since received over 15,000,000 views. United Airlines contacted the musician and attempted settlement in exchange for pulling the video. Naturally his response was: "Good luck with that one, pal." Taylor Guitars sent the musician 2 new custom guitars in appreciation for the product recognition from the video that has led to a sharp increase in orders.
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Shelly Bonoan Shared on Google+ · 3 weeks ago
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I've seen this before... it's an older video I think.  Hopefully things have improved!
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Next time try Singapore airlines. Their service is 1000000 times better than United airlines. Plus, unlike united airlines, Singapore airlines serves food that tastes like food.
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Cathy Fletcher Shared on Google+ · 1 month ago
Hahaha! Why not let it continue, repackage...yes!
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This guy is a real hero, not just for championing the 'little guy' vs. the corporate giant but for musicians who fly commercial carriers everywhere. I have experienced theft and witnessed baggage handlers throwing gear like so much dirty laundry and I have been led to believe that many of these baggage handlers are frustrated musicians themselves (which I find hard to believe). If its true, those musicians should quit their jobs (as musicians) today because they are NOT of the brotherhood; they are jerks who can't make it as good players and worse yet they have no compassion and understanding of what it takes to be a working musician and the care that goes into maintaining a good instrument. 'Nuff said.
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Sean Chitwood Shared on Google+ · 1 month ago
With all the United news recently I thought we could use a musical interlude.
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Ouch.  And it was a Taylor, the rare guitars that make my playing sound passable.  Special sadness.
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Jaime Ferreira Shared on Google+ · 1 month ago
A Canadian musician from Halifax named Dave Carroll recently had difficulty with United Airlines. Dave spent over 9 months trying to get United to pay for damages caused by baggage handlers to his custom Taylor guitar. During his final exchange with the United Customer Relations Manager, he stated that he was left with no choice other than to create a music video for YouTube exposing their lack of cooperation. The Manager responded: "Good luck with that one, pal." So he posted a retaliatory video on YouTube. The video has since received over 6 million hits. United Airlines contacted the musician and attempted settlement in exchange for pulling the video. Naturally his response was: "Good luck with that one, pal." Taylor Guitars sent the musician 2 new custom guitars in appreciation for the product recognition from the video that has led to a sharp increase in orders.
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Dave Carrol from the east coast had his guitar busted by united airlines ... this is my TOTD . He did two more videos , there were case studies it launched his career more  .
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United Airlines  SMASHED MY GUITAR ...classic
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I love this so much. United's terrible customer service has cost me and my family well over a thousand dollars in shipping fees and missed flights because their employees blew it, and have yet to respond to any of our calls or emails. We even had a UPS employee file a complaint because of what they wrongfully did with our luggage. They even hung up on us twice. They're a joke of a company that treats their customers like garbage. I swear I'm not an angry person. Haha. This airline is just horrible.
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George Emory Shared on Google+ · 1 week ago
Why we don't want to check a Guitar.
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EnergyPoint Research Shared on Google+ · 1 month ago
If you've ever wondered what negative word-of-mouth looks like, take a gander at this... https://www.youtube.com/watch?v=5YGc4zOqozo
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Congratulations, the music is great, your voice is great, the story is great, I just love this!
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Maria Rabbi Bauleni Shared on Google+ · 2 months ago
The power of 1 angry customer can cause you a serious reputational injury.......Unite airlines...if only they compensated David in good time.
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Peggy Brow Shared on Google+ · 3 weeks ago
Great true story! Share, share, share!
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Gene Rossano Shared on Google+ · 1 week ago
United Breaks Guitars
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Jose Zilli Shared on Google+ · 2 weeks ago
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John Allen Shared on Google+ · 3 weeks ago
                        LOl, United should have paid up : ) THE BROKEN GUITAR*** This is pretty darn cute and clever: Great comeuppance to a big United Airlines A musician named Dave Carroll recently had difficulty with United Airlines. He spent over nine months trying to get United to pay for damages caused by baggage handlers to his custom Taylor guitar. During his final exchange with the United Customer Relations Manager, he stated that he was left with no choice other than to create a music video for YouTube, exposing their lack of cooperation. The manager responded: "Good luck with that one, Pal." So, Dave posted a retaliatory video on YouTube. The video since has received over seven million hits. Here it is, for your pleasure. United Airlines contacted the musician and attempted settlement in exchange for pulling the video. Naturally, Dave's response was: "Good luck with that one, Pal." Taylor Guitars sent the musician two new custom guitars in appreciation for the product recognition from the video that has led to a sharp increase in orders.
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United will never break guitars again :P
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Nancy Case Shared on Google+ · 6 days ago
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Bad customer service never pays off. Its cheaper to please one guy, than lose 1000's of people.
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This is fake. No one ever goes to Nebraska
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I throw bags but not guitars. I Couldn't if you paid me to do it.
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ask your mom :-)
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+EarlRegent lol I doubt it was a mile. The Halifax airport is pretty small.
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+Kyle Morrissey Transit Newark. Had to run around newark airport and i tell you, they are not very helpful.
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Been around for a while. Beautiful "payback" on United Airlines in the U.S. They busted his guitar and refused to pay compensation and gave him a real hard time. He threatened to write a song about the incident. United Airlines told him, "Good Luck with that."  The song got heaps of airplay, United asked him to drop it. He told them, "Good Luck with that." Real case of Poetic/Musical Justice.
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Makes one feel SO GOOD when someone "sticks it" to a company that treats  customers like crap. That is exactly what happened when United Airlines decided to give Dave Carroll a hard time. His SECOND great song about the lousy service by United Airlines follows the one above. You can click on it after the first song finishes. Then, just for good measure, there is a THIRD song, also another "SMASH" Hit. Oh, Did I mention he also has a Book about it? 
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That woman playing the UA rep, Ms Ilweg, looks a lot like Viki Lewis (News Radio).
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They are bavk at it when they discriminated a woman and deliberately profiled her cause she was Muslim. Made her feel helpless. Where are you Dave? Make another statement to shed light on this matter
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Ha ha, would you believe that this case study is part of my Open University MBA?
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love this!  i wont be flying United anymore!
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United!!!  Shame on you!!!
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More than 15 million people know who they WON'T fly with.
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you rock dude lol  ;o)
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A great perspective on customer service and how to use the media!
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Forget about Karma.....revenge is much sweeter!  These guys rock!
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Well now I'm not ever gonna trust United with my guitar.
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Dealing with @United right now. Literally the worst customer service I've ever worked with. Makes @Comcast look like @Amazon
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I don't often listen to country   lost my dog, my truck   and my girl friend songs, But when I do, it's to   a culturally important,   corporate kick-ass    Talent like Dave Carroll's United Breaks Guitars! I luv's this song!
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What a great song and message to United Airlines. Your song shamed United into doing something to improve their image. I only flew once with my bass guitar to N.Y.C, and sweated all the way. Luckily, I found an employee that was sympathetic to musicians, and he promised me my bass would survive the trip. BTW, Taylor Guitars didn't have to do anything, but they say a great opportunity to do something good and also benefit from the publicity. Glad you got even with a giant crappy corporation like United!.
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I'd probably break his guitar too if it meant halting the production of more shitty music but I guess from looking at this video it makes more of it
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I'll never fly with United
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This is a shining and good example of a giant corporation who felt that they were invulnerable and invincible brought low by the common man with a talent for music writing and presentation, now a hero to the public, & a further demonstration of the villainy of corporate indifference.
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Thumbs up for your humorous video, from someone who had her luggage damaged and misplaced ~
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So, on what airlines does a traveler have confidence?  When Southwest first started I loved them.  Great service.  Then two years ago I flew SW from KC to Tampa and they broke one of my suitcases.  The next year I had to fly from KC to LA.  I didn't want to fly SW again but I needed to check two bags and their 2 checked-in suitcases "free" caused me to fly them again.  They broke BOTH my check-in suitcases and told me in LA the suitcases weren't covered, only the contents.  It would have been cheaper for me to fly another airlines and pay for the 2nd check-in.  They must have some real gorillas throwing the luggage at KC and their policy for damage means little.  Just sayin'.
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الخطوط السعوديه يبغالها كدا اغنيه كمان
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I don't know if this is the "best" revenge concept ever, but it's definitely Hall of Fame material!
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Very talanted! Bravo!!!
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I see they just took out the black angels guitarist's 40 year old rickenbacker, Well done United you CUNTS!
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Don't fly united - let them go bankrupt and give a warning to the other k**p airlines.
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Using this case in my academic work.
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I remember when the song came out and the criticism that United received back then. Everyone started hating United and speaking evil of them. Yeah, they got hit bad. Yet, what is interesting is that among all of the domestic airlines Alaska and United have the best customer support but United falls short of being a favorite due to the many flight delays.   United proved indeed to be very supportive in many cases when I needed assistance with my reservation. In contrast Delta airlines has the worst customer services and the worst policies which are made to only favor the company but not the customer. USAir is completely soiled and came from being one of the best to one of the if not the worst. I still like the song but doesn't do right to a company that still provides top customer service
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From Stanley McCrystal's 2015 book, Team of Teams: "Within three days the video had more than a million hits and United’s stock price fell 10 percent, costing shareholders $ 180 million in value— 600,000 times the value of the guitar. McChrystal, General Stanley; Collins, Tantum; Silverman, David; Fussell, Chris (2015-05-12). Team of Teams: New Rules of Engagement for a Complex World (p. 63). Penguin Publishing Group. Kindle Edition.
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Within 4 days of this being posted, United's stocks dropped ~10%. The equivalent of $180 million. (Info from Berger's Contagious: Why things catch on?)
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This is required viewing for all travel professionals now, lol.
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A Taylor guitar? Owww my gosh!!!
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UNITED IS STILL BREAKING GUITARS !!!
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اللي جاي من "زنزانه" لايك :)
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united lost my dad took 3 days to find him had to call the RCMP
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Qatar airways broke my kanun 😭
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ATTENTION all united employs im about to go on a trip and if I have and damage done to my LUGAUGE THEN THERE WILL BE CONSIQUENCES
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ok but why is the rest of the band wearing the fake mustaches and the hats
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Hows that working out for you United?
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I posted a video review of my PRS guitars and included a short part about how United's baggage handler literally threw my guitars onto the deck after unloading them. I'm not saying they just dropped them hard...the guitars went in an upward arc through the air and before descending full weight with a THUD on the deck.  I saw the whole thing and yelled at the handler.  I thought for sure at least one of the guitars was going to be broken. Luckily the case I was using did its job and nothing was broken.  I still get very angry everytime I think about those guitars flying through the air.
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You are singing strongly with all your feelings I like the song and United are really bad
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I used to fly United. Not anymore.
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لو واحد مننا مسويها في الخطوط السعودية .. كان جابوه وسطروه وطلبوا منه يعتذر
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ههههههههههههههههه😂😂
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Fly Emirates Airline
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This is simply awesome , I cannot stand United ..... Maybe Dave can ultimatley bring down United all alone !!
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والله ما جرب الخطوط السعودية والا كان درا ان الله حق.
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Fly EMIRATES & feel the difference ^_^
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what  was the out come of this dog fight? Did the young man get paid for his guitars?
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Taylor Guitars actually gave him a free new one after seeing this video.
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"United Brakes Guitars" should be a t-shirt. "I can't afford a Taylor" would be a good one too. (LOL) Way to go guys! I still play (semi-profesionally) on my old beginner with a slightly warped neck. An airline misplaced my guitar ONCE. I was so freaked out. At least this airline was helpful (it ended up on another flight to my destination), but when they asked the value of the guitar I had to ask, "Do you have kids? If you can put a value on that...". They nodded their heads, in understanding. Got it back the next day. A new Taylor, or Gibson just wouldn't replace my old girl, "Jackie".
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+Lambeoccaca Fortunately, yes. It ended up on a later flight, but until it was in my arms the next day it felt like I had a missing child! Usually there's always one older dude at the baggage check who plays and is always interested in what type your carrying, and assures you that "we'll take good care of her".   As for the clowns these guys are singing about. I'm sure I've lost many-a-job for less. I can't believe a company in Airlines can be so irresponsible, and unsympathetic. Those are 3-5000 dollar guitars, and most musicians don't bother insuring their instruments. Dwelling on it conversationally kind of makes me want to make a t-shirt that says, "According to recent statistics your more likely to die on United Airlines than on your way to the Airport". Kind of long-winded, but with the right font..? What do you think? :) Also, thanks for caring! That's really nice of you. 
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أنشهر بالعالم العربي You are popular in SaudiArabia now :) good luck
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I bet they learned a valuable lesson concerning greed after this video!!
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I really like all the parts with the guys in sombreros and fake mustaches. I love my parody videos to be full of racism..this one doesn't disappoint.. 
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+anonymouswriter5 Are you kidding me? I guess it's only a matter of time at this point.
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+nig a islam isn't a race, retard
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I'm about to travel overseas with a Taylor... I'm terrified. I'm thinking my best bet might be to mail it to myself and insure it. Any suggestions?
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+G. Steven De Amaral Pad the case with towels to stop hard impacts. There is no clear-cut distinction between 'flight-cases' that can withstand actual impact and ordinary travel cases that prevent dings and scrapes but don't hold the guitar tightly enough to be thrown around. Hardshell travel cases can be converted into ad-hoc flight-worthy cases with the intelligent application of towels/cloth buffer material. That's about all you can do. 
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Tell them its a violin, so you can carry it on. Hopefully you get an ignorant attendant who believes it :P
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الخطوط السعودية جابتني هنا
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I think this accurately describes how United treats luggage. I hate United for how they'be treated my luggage in the past. Glad that the word is getting out there.
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Marketing professor showed us this video
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