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United Breaks Guitars

by sonsofmaxwell • 15,249,429 views

You saw the video, now GET THE BOOK: http://www.UnitedBreaksGuitarsBook.com. Looking for a unique speaker for your next event: http://www.UnitedBreaksGuitars.com for case studies and highlights of...

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Next time try Singapore airlines. Their service is 1000000 times better than United airlines. Plus, unlike united airlines, Singapore airlines serves food that tastes like food.
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+Lisa Dugger Nearly every legacy airline in Europe, Asia and Africa (LH, BA, ET, CA and lots of others.)
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+Lisa Dugger Yes, try Avianca for instance.
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I think 100% of the 1000 people that disliked this were United employees.
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Helga Danielsen Shared on Google+ · 1 month ago
Congratulations, the music is great, your voice is great, the story is great, I just love this!
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Dave Sanders Shared on Google+ · 6 months ago
A musician named Dave Carroll recently had difficulty with United Airlines.   Dave spent over 9 months trying to get United to pay for damages caused by baggage handlers to his custom Taylor guitar.   During his final exchange with the United Customer Relations Manager, he stated that he was left with no choice other than to create a music video for YouTube exposing their lack of cooperation.   The Manager responded: "Good luck with that one, pal."   So he posted a retaliatory video on YouTube.   The video has since received over 6 million hits.   United Airlines contacted the musician and attempted settlement in exchange for pulling the video.   Naturally his response was:    "Good luck with that one, pal."   Taylor Guitars sent the musician 2 new custom guitars in appreciation for the product recognition from the video that has led to a sharp increase in orders.   Here's the video
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ahhhhhh lol I am out of the loop 4 sure TY
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When you hold a Taylor it's like magic
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airlines always throw luggage, since there lot of it, iam sure lot of things must be getting damaged
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This is fake. No one ever goes to Nebraska
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+metallica708 not true millions live in nebraska so they need entertainment just like anyone else
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+metallica708 Um - ever hear of Omaha? Are you stupid?
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LOL. This is one of the most entertaining videos I've watched in years. They say revenge is a dish best served cold. I think it is when David beheads Goliath.
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He should have taken UA's settlement offer in exchange for removing the video, and then upload it again the next day from another account.
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+3PiecesOfBread Am dead sure that United would had made him sign a contract in exchange of the settlement. Hence if he uploads the video again they can sue him.
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I understand Taylor, gave him two new custom guitars! Hats off to TAYLOR! Musicians have an emotional connection to their instruments, the loss of one can be devastating.
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+sonsofmaxwell Oop, I must have misread someone else's comment. I thought that Taylor gave you guys a new free guitar (or two?), and donated to help pay to make the second or third song. Thank you for your correction. Sorry about that! By the way, I absolutely love your guys' videos and music! I showed them to my nephew who is a toddler, and he was dancing to the music and smiling haha. You guys did an amazing job on this! So yeah, thank you for your response, and thank you for making an awesome song for a lot of people to enjoy :)
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الخطوط السعودية جابتني هنا
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You may need a refresher on the joys of flying United...
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+Kyle Richard Of course there are, and just so +GreatPirateSolomon knows that was the Country Song of The Week. The war rages on!
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I can't believe United recently broke Travis Larson's favorite Musicman guitar (in 2014) as well, in an undamaged case! Definitely ground staff who hate music and musicians. Why would anybody fly with an airline like that? If I come to the US, I won't be flying United anywhere... Maybe solid guitar cases should have SUPER-loud, heavy-metal-music alarms on them when saboteurs open the cases!
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This guy is a real hero, not just for championing the 'little guy' vs. the corporate giant but for musicians who fly commercial carriers everywhere. I have experienced theft and witnessed baggage handlers throwing gear like so much dirty laundry and I have been led to believe that many of these baggage handlers are frustrated musicians themselves (which I find hard to believe). If its true, those musicians should quit their jobs (as musicians) today because they are NOT of the brotherhood; they are jerks who can't make it as good players and worse yet they have no compassion and understanding of what it takes to be a working musician and the care that goes into maintaining a good instrument. 'Nuff said.
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+Kojo Ferguson that is a retarded theory sir...
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My history with united is that they didnt helped me the food is bad the delay my flight 4 hours and they change my door for the flight 4 times and in 2 days im gonna fligh again with them ooooooooohhhhhhhhhhhhh
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great to see people being empowered by social media to talk about their experiences with a company. Other people are going to base their decision to do business with this company based on this review. I'm preferably going to avoid flying using United airlines if I ever have to fly in north America.
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AMAZING! I have always fought to carry on my Taylor and that's actually what I travel with as I have fixed the neck myself, but was due to dropping her. Thank God #403 of the FAA 2012 was passed making it ILLEGAL to refuse us in bringing our best fiends along with us up top. NICE Taylor on your other video as well with a Bigsby?
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Dave Carrol from the east coast had his guitar busted by united airlines ... this is my TOTD . He did two more videos , there were case studies it launched his career more  .
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United Airlines  SMASHED MY GUITAR ...classic
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.  الاغنية هذي لمطرب كندي  كان  في رحلة طيران على الخطوط اليونايتد الأمريكية. وبعد الوصول وعندما هم بالنزول من الطائرة وإذا بأحد الركاب  يخبره انهم رمو القيثارة الخاصة بة وعندما نظر المطرب فلاحظ ان القيثارة المرمية هي قيثارته. ذهب واخبر موظفين الخطوط اليونايتد ولم يهتموا بشكواه. ذهب للفندق واكتشف ان قيثارته كانت مكسورة من جرءا الرمية. تقدم بشكوى للخطوط هاتفيا وبالإميلات والرسائل مطالب ب تعويض ١٢٠٠$ عن الأضرار ولكن دون جدوى. وبعد تسعة اشهر من تكرار المحاولة كانت ردود اليونايتد بالرفض. فقرر المطرب عمل أغنية وانزلها في اليو تيوب مفادها ان اليونايتد تكسر القيثارات. فكانت النتيجة أن شاهد المقطع ١٤ مليون مشاهد.  في بداية الأمر و بعد ان وصل المقطع الى ١٥٠الف مشاهد حاولت اليونايتد من المطرب حذف المقطع مقابل مبلغ كبير من المال  فرفض المطرب وكانت الكارثة.إذ وصل عدد المشاهدين في المقطع حتى الأن ١٤ مليون وقامت اكثر من ٢٠٠ قناة تلفزيون وإذاعة بعمل مقابلات مع المطرب بخصوص الأغنية. وقدر المحللون خسارة يونايتد بحوالي ١٨٠ مليون دولار. وذلك ان سعر سهم الشركة انخفض في سوق الأسهم بأكثر من ١٠٪ درس مهم يجب أن تتعلم منه هو " عدم اهمال الشكاوي "  هنا الاغنية 👇 http://youtu.be/5YGc4zOqozo الاغنية رائعة اُسلوب جميل في التعبير
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Sean Chitwood Shared on Google+ · 2 months ago
With all the United news recently I thought we could use a musical interlude.
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Ouch.  And it was a Taylor, the rare guitars that make my playing sound passable.  Special sadness.
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How can [at this time] 1782 people dislike this: do they have no belongings, or is it an airline 'directive'? Brilliant ! I hope Taylor repaired the guitar for all the free publicity and I hope United [shame on them] and the entire airline industry shapes up and stops treating people and their belongings so shoddily. When did they get so full of their own self importance that they think they can get away with this? If a decorator came to your house and threw paint and rubbish all over you'd think it was outrageous....so why can't baggage handlers 'handle baggage' , is it too complicated for them?
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The women playing United employees are just spot on!
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What are some incidents where people took revenge in a mind-blowing way ? ... well .. here is an interesting story .. I would like to state one of the best revenge by Dave Caroll on United Airlines. When a $3,500 Taylor guitar owned by David Carroll of Canadian folk-pop group Sons of Maxwell had been broken due to mishandling by the United Airlines crew there began a fight for reimbursement. After months of following up with the customer when United rejected Carroll’s claim he exacted revenge by recording a series of songs called the “United Breaks Guitars” trilogy. It received millions of hit on YouTube resulting in United’s stock drop in value by $180 million. (source Quora ) https://www.youtube.com/watch?v=5YGc4zOqozo https://www.youtube.com/watch?v=P45E0uGVyeg freakin interesting .. huh :P
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Peggy Brow Shared on Google+ · 2 months ago
Great true story! Share, share, share!
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This is the worst airline in the world , I hate it so much
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John Allen Shared on Google+ · 2 months ago
                        LOl, United should have paid up : ) THE BROKEN GUITAR*** This is pretty darn cute and clever: Great comeuppance to a big United Airlines A musician named Dave Carroll recently had difficulty with United Airlines. He spent over nine months trying to get United to pay for damages caused by baggage handlers to his custom Taylor guitar. During his final exchange with the United Customer Relations Manager, he stated that he was left with no choice other than to create a music video for YouTube, exposing their lack of cooperation. The manager responded: "Good luck with that one, Pal." So, Dave posted a retaliatory video on YouTube. The video since has received over seven million hits. Here it is, for your pleasure. United Airlines contacted the musician and attempted settlement in exchange for pulling the video. Naturally, Dave's response was: "Good luck with that one, Pal." Taylor Guitars sent the musician two new custom guitars in appreciation for the product recognition from the video that has led to a sharp increase in orders.
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Hilarious sweet revenge! This may be the one and only country song I will ever purchase.
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James Sheets Shared on Google+ · 2 months ago
As a guitar playing musician who flys often, this story hits a little too close to home for comfort... A PASSENGER'S REVENGE A Canadian musician from Halifax named Dave Carroll recently had difficulty with United Airlines. Dave spent over 9 months trying to get United to pay for damages caused by baggage handlers to his custom Taylor guitar. During his final exchange with the United Customer Relations Manager, he stated that he was left with no choice other than to create a music video for YouTube exposing their lack of cooperation. The manager responded: "Good luck with that one, pal." So he posted a retaliatory video on YouTube. The video has since received over 15,000,000 views. United Airlines contacted the musician and attempted settlement in exchange for pulling the video. Naturally his response was: "Good luck with that one, pal." Taylor Guitars sent the musician 2 new custom guitars in appreciation for the product recognition from the video that has led to a sharp increase in orders.
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Shelly Bonoan Shared on Google+ · 2 months ago
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+Shelly Bonoan And no, things haven't improved. Just check Dave Carroll's Twitter, or all tweets directed at @United.
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+Shelly Bonoan I've only ever flown commercially in the 1990s. During that time, I've flown Northwest, Delta, and Swissair. The next I fly commercially, I won't fly United if I have a choice in the matter.
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This is hilarious, well-written, and catchy revenge. And I hope it ended up  both paying for a new guitar and cutting United's profits by at least the value of your guitar.
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Oh shit. It was a Taylor!! I'm sorry dude.
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United will never break guitars again :P
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This is awesome. It is portrayed as a song about a relationship breaking hearts. It is actually about a consumer's relationship with United and United breaking guitars. If consumers have bad relationships with a brand, then the brand will get a bad image.
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Talk about reach of social media, I just watched a training video on marketing from Great Courses that makes reference to this video. Trying to ensure that the message gets out there of a problem, obviously this is the way to go.
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They broke Mike Rayburn's Guitar the other day.
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The bottom line.....Never touch a guitarist's guitar !!
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Love the song; love the video. Classic!
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Gene Rossano Shared on Google+ · 2 months ago
United Breaks Guitars
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They didn't care until it caused bad publicity.
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Barry Upjohn Shared on Google+ · 1 month ago
Take a look at this video on YouTube: Tragic! Thank goodness for insurance(?) the guitar will look much better with a maple neck!
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لو واحد مننا مسويها في الخطوط السعودية .. كان جابوه وسطروه وطلبوا منه يعتذر
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ههههههههههههههههه😂😂
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Now I know why I fly Southwest. Packed my guitar several times on the SFO-NOLA flight and never a problem. Moral: UNITED Breaks Guitars!!! Genius....
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Is the Taylor with the detached headstock the actual infamous guitar? If so it's hilarious that you're playing it.
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I have had my own miserable experience with United.  There staff in America were terrible.  Nothing that could be called service.  I wrote to them and complained but of course never got a reply.  But I must say that their Japanese staff in Tokyo were wonderful.
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My luggage was just lost!  This gave me a laugh and cheered me up.  It's unfortunate but it's so true about the airlines.
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Jaime Ferreira Shared on Google+ · 2 months ago
A Canadian musician from Halifax named Dave Carroll recently had difficulty with United Airlines. Dave spent over 9 months trying to get United to pay for damages caused by baggage handlers to his custom Taylor guitar. During his final exchange with the United Customer Relations Manager, he stated that he was left with no choice other than to create a music video for YouTube exposing their lack of cooperation. The Manager responded: "Good luck with that one, pal." So he posted a retaliatory video on YouTube. The video has since received over 6 million hits. United Airlines contacted the musician and attempted settlement in exchange for pulling the video. Naturally his response was: "Good luck with that one, pal." Taylor Guitars sent the musician 2 new custom guitars in appreciation for the product recognition from the video that has led to a sharp increase in orders.
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United does NOT check passports either....cause headaches for international travelers!
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Хорошая авиакомпания - дохлая.
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My hubby and I basically decided not to ever fly United Airlines because of this man's experience! Hey, YouTube works! Fix your mistakes, United.
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I sent a link to this to a company in Australia. I recently got an order from them that included a small item of pottery. It was very well packaged in cardboard and bubble-wrap. Arrived smashed to shards. It immediately reminded me of Dave's video. The Aussie company is sending me a replacement; all I can do is cross my fingers, which SHOULD NOT BE NECESSARY!
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أنشهر بالعالم العربي You are popular in SaudiArabia now :) good luck
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You should have gone by car. Cuz United breaks guitars.
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I don't often listen to country   lost my dog, my truck   and my girl friend songs, But when I do, it's to   a culturally important,   corporate kick-ass    Talent like Dave Carroll's United Breaks Guitars! I luv's this song!
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Lol company's and huge cop rations fear social media and YouTube so bad it's unbelievable and this is what started it take my hat of to you pal you toke them on and beat them hopefully customer service improves world wide one day
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James Mangano Shared on Google+ · 1 month ago
Check out this video on YouTube:
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Does Pete Townshend work at United? lol
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A Taylor guitar? Owww my gosh!!!
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Don't fly united - let them go bankrupt and give a warning to the other k**p airlines.
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Within 4 days of this being posted, United's stocks dropped ~10%. The equivalent of $180 million. (Info from Berger's Contagious: Why things catch on?)
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I flew to Phoenix to play a wedding. It was a jump from California, 90 min. When I got there the case was unlatched. When I questioned the idiots behind the counter they told me that the cases can become unlocked during flight. I explained that if the plane crashed the case would be found intact and that it takes one creature with opposable thumbs to unlock it. That got me an interview with security about saying the plane would crash. I asked to have it taped close on the flight home. It was and remained that way back to Los Angeles.
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It seems that the U.S. Airlines just don't care. I have always avoided flying with a U.S. Airline
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i love this song and it must have taken a lot of force to breack that guitar since the case is supposed to protect it from damage so it wasent accidental but someone deliberitaly throwing it around in the first place
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Its a shame, due UAL its one the giant in the airlines industry.
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Great video.  Thanks for the warning.  I'll be keeping my Aparicio hand made Flamenco guitar off of United.
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I will NEVER fly by united! Unless if my life is on the line, I'm forced to, or I'm going to france.
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For over 20 years of flying, my wife and I stopped flying United Airlines. Based out of Chicago, this pompous corporation is reflected in the attitudes of their people. We figure if their customer service personnel is this rude it must carry over to their maintenance mechanics as well. Their a Too Big to Fail company, they've lost sight. You don't feel the love, you do feel their hate. Companies like this are the same a Banks, they don't care about you, they made their deal with the devil and signed their name with the red ink. They have no soul, they have no love, "Just pay and accept our bull$#!t. You're lucky the plane gets you there safely." They shut down all flights yesterday. They're not friendly or safe anymore.
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I use to use United myself once a month, but after this I will never fly United ever again. & I loved them.
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George Emory Shared on Google+ · 2 months ago
Why we don't want to check a Guitar.
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More than 15 million people know who they WON'T fly with.
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DIAL METRUE Shared on Google+ · 1 month ago
Poor guy.....take a listen... He almost broke united airlines with the his song...... Good for him.
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Helga Karl Shared on Google+ · 1 month ago
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What a great song and message to United Airlines. Your song shamed United into doing something to improve their image. I only flew once with my bass guitar to N.Y.C, and sweated all the way. Luckily, I found an employee that was sympathetic to musicians, and he promised me my bass would survive the trip. BTW, Taylor Guitars didn't have to do anything, but they say a great opportunity to do something good and also benefit from the publicity. Glad you got even with a giant crappy corporation like United!.
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you rock dude lol  ;o)
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Ha ha, would you believe that this case study is part of my Open University MBA?
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Absolutely brilliant talent!  I NEVER FLY UNITED AFTER THEY BROKE MY LUGGAGE AND REFUSED TO PAY FOR IT! THOSE CARGO HANDLERS AT UNITED ARE THE 1,700+ PEA BRAIN ANIMALS WHO DISLIKE THIS VIDEO! THE MANAGERS OF UNITED DON'T GIVE A SHIT ABOUT THEIR CUSTOMERS.
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الخطوط السعوديه يبغالها كدا اغنيه كمان
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يبيلها سمفونية
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I'll never fly with United
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They punched a hole in my Rick 325...revenge is sweet. Play on, man...
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I throw bags but not guitars. I Couldn't if you paid me to do it.
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ask your mom :-)
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Very talanted! Bravo!!!
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Can't believe our Professor asked us to do a one page summary on this....* Who does that though.... :/
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+nig a islam isn't a race, retard
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Nancy Case Shared on Google+ · 2 months ago
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Jose Zilli Shared on Google+ · 2 months ago
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what  was the out come of this dog fight? Did the young man get paid for his guitars?
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Taylor Guitars actually gave him a free new one after seeing this video.
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