YouTube Works Award
About the Awards
Over the last decade, marketers have redefined how they communicate with consumers. From the heartwarming to the heartracing - and everything in-between, YouTube has seen how incredible digital content can drive equally powerful results.
The YouTube Works Awards— in partnership with Kantar—celebrate and champion the brilliant minds producing the most innovative and effective campaigns on YouTube in the past year.
Celebrating the campaign that best demonstrates brilliant creative execution on a digital platform that drove business results
Celebrating the campaign that best demonstrates brilliant media planning that drove business results
Celebrating the campaign that best demonstrates the most strategic example of agencies working together to merge media and creative in an innovative and effective way to break through.
Celebrating the campaign that created a Goliath-sized impact for a David-sized brand.
Force For Good
Celebrating the campaign that best demonstrates proven impact on social causes that goes deeper than the bottom line.
Celebrating the campaign that best demonstrates how YouTube was used to drive customers to action in decision making moments.
Search For Success
Celebrating the campaign that best demonstrates the integration of the YouTube platform with Google Search, using insights and the ecosystem to drive business results.
Celebrating the campaign that best demonstrates the use of insights to power the creative use of the YouTube platform.
Brands As Creators
Celebrating the campaign that best demonstrates brands behaving like creators, using YouTube formats that tap into consumer trends and growing communities.
Celebrating the campaign that best demonstrates the most effective, creative, innovative and data-driven work with demonstrable business results.
How it works
Submit your best work from 2019 to be reviewed by our panel of industry leaders in two rounds.
Our judges will select the winners across a number of awards categories and a Grand Prix will be awarded to the submission that best demonstrates brilliant results, storytelling and effectiveness.
Introducing our judges
They’ve been there, done that and got a few trophies themselves. Our judges bring specialized expertise and significant experience across the industry and category spectrums.
US Chief Creative Officer,
Head of Content Studio,
Chief Media Officer,
Chief Creative Officer,
Chief Creative Officer,
Saatchi & Saatchi NY
Partner, Head of Communication Strategy,
Goodby Silverstein & Partners
Chief Digital Officer,
Chief Digital & Investment Officer,
EVP, Managing Partner,
Chief Media Officer,
Chief Creative Officer,
TBWA\Chiat\Day Los Angeles
Chief Operating Officer,
SVP Member Engagement and Development,
Mary Ann Packo
CEO Western Region,
Monday, September 23rd, 2019
Friday, January 24th, 2020
How to submit
How to win
Our judges are looking for campaigns that have creatively, strategically and effectively leveraged YouTube to achieve a clear business impact. Make sure you set the scene and be clear about your KPIs. The metrics you provide will help our judges understand your work and the challenges of your category and marketplace.
- Consider co-writing your submission, media and creative collaborations help to tell the full story.
- Tell a story with a beginning (objectives), middle (approach), and end (impact)
- Stick to simple and concise
- Include critical context around your creative
- Remember we need all relevant media referenced in your submission
- Note any factors external to YouTube that could have impacted results
- Share as many metrics as you can and include objectives, KPIs, and benchmarks
How to enter
Identify one of your most effective YouTube campaigns from 2019, reviewed the Terms & Conditions, and fill out the submission form below.
YouTube Works is easy to enter. Even better, it’s free. If you’re part of a marketing, media, creative, or agency team, show us your best-in-class digital work for your chance to be seen around the world.
Questions? contact us at firstname.lastname@example.org
Fill out the form below to enter
Thank you for your submission! Winners will be announced in April.
YouTube Works Winners
Brands and agencies from across the industry brought forward 2018’s most creative, compelling, and effective campaigns to YouTube Works. Our panel of expert judges chose 5 outstanding winners:
Xfinity Mobile’s Data in Dollars
Comcast, Spark Foundry + Goodby Silverstein & Partners
Xfinity showed customers why it’s worth switching to their unlimited data package, by serving them relevant bumper ads that quantified the cost of data of the video they were about to watch. They used YouTube to reach users of other providers watching YouTube on their 4G.
“Xfinity was the most effective in terms of customer acquisition and brand metrics. It used Google right, used the platform right, and the creative was great.”Check out the full story here
Will It Clog?
Liquid-Plumr (Clorox), Reach Agency, AKQA, OMD
Drain openers are not something people want to think about. Using the popular “Will It?” YouTube format in collaboration with the creators of Vat19, Liquid-Plumr created a campaign to put the product against extreme clogs.
“It was the blood normal of the drainage category and showed a clear way of not being ashamed of what your product is. And it worked especially well on YT since it represented what people love to watch on that platform.”Check out the full story here
Tourism Australia: Dundee The Son of a Legend Returns Home
Tourism Australia, Droga5, UM (USA & Sydney), Kovert Creative
Tourism Australia sought to increase its number of American tourists. To do so, they staged a reboot of the popular-Australian classic Crocodile Dundee film, with different formats of trailers and teasers, they drove hype for the film uncovering Australia's attractions.
“The Australia tourism case is incredible and it looks like it has been the best tourism campaign ever.”Check out the full story here
Unboxing the Truth
Thomson Reuters, TBWA\Chiat\Day
Most consumers are unaware that their daily shopping habits helps fund slavery. Thomson Reuters leveraged the popular unboxing video format and YouTube influencers to bring the issue of modern slavery to a huge new audience of young consumers.
“Talking about an issue on the human condition it's hard not to draw people in. I thought it was super well done.”Check out the full story here
Samsung, R/GA, Edelman and Starcom
GenZ not only follow YouTube creators, they aspire to become one. Based on this audience insights, Samsung built an editorial series with YouTube creators to show how to create content with the Galaxy phone.
“They experimented with new formats, use creators in a different way, long format masthead, and very quantifiable external results.”Check out the full story here