Measurement tools

See how your YouTube campaign is doing – and build on what’s working – with these free tools.

Google Ads reporting

Get a real-time view of your campaign metrics. Track impressions, views, engagement, and clicks, as well as who you’re reaching.

Brand Lift

See how your campaign affects the way people feel about your business. Brand Lift gives you key metrics on recall, awareness, consideration, and more.

Creative Analytics

Understand how your video creative is affecting campaign performance. See where viewers drop off and what holds their attention – then apply these insights to your next ad.