Creative resources

Build eye-catching ads that drive results with helpful tools, inspiring ad examples, and more.

YouTube creative directory

Whether you’re starting from scratch or repurposing a video you already have, our trusted creative partners can help you make a great ad.

The ABCDs of great YouTube creative

Based on customer research and fully backed by Google data, our creative guidelines can help you make videos that get noticed – and get results.

Video Builder

Video Builder is a simple and free way to turn the content you already have into YouTube video ads. All you need to get started is a few images and a story to tell.

Video Ad Sequencing

Video Ad Sequencing shows your ads as a narrative that unfolds over time across devices and formats. Set your own order or let customers experience your ads based on their engagement.

Video ad examples to inspire you