Connect with customers on the platform they love

Capture the attention of your most valuable audiences with YouTube Ads.

The right people, at the right moment

People come to YouTube to laugh, learn, and dig deep into the things they care about, from cooking and car repair to software and extreme sports. And because we know what our viewers care about, we can help you connect when it counts.

Use our audience tools to find the people who matter most to your business on YouTube. Reach potential customers based on demographics like age, gender, and location, as well as interests, life events, and more.


More than 2 billion users sign in to YouTube every month and more than 1 billion hours of video are watched every day.


Viewers say YouTube is the No. 1 platform they watch to dig deeper into their interests, to help them get stuff done, and to help them achieve their goals.1

Go beyond demographics

Get to know your most valuable customers with the Find My Audience tool. Discover new audiences and learn how to reach them with your next YouTube campaign.

Get started with YouTube Ads

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1 Google/Talkshoppe, US, whyVideo study, n=2000 A18-64 Genpop video users, Feb 2020