Measure your results
Get a deeper understanding of your campaign results, so you know what’s working – and what can do even better.
Keep an eye on what matters
Measuring your YouTube Ads campaign is the best way to make sure you’re reaching your goals. And you don’t need to be a data expert to do it.
There are a range of real-time metrics you can track for the insights you need. See how many people are viewing your ad, how engaged they are, what actions they’re taking, and more.
AwarenessAm I reaching my audience?
With Google Ads reporting, you can measure how many people saw your campaign and how often – right from your Google Ads account and at no extra cost.Is my campaign improving brand metrics?
ConsiderationAre people watching my ad?
Measure your campaign’s total views and the average cost-per-view with Google Ads metrics, available as part of your Google Ads account at no extra cost.Is my campaign improving brand perception?
ActionAre people taking the action I need?Is my campaign improving brand metrics?Am I getting the best possible results?
Work with a Google Measurement Partner to run advanced tests like A/B experiments for search, geo, and user lift.
With Google Ads reporting, you can measure how many people saw your campaign and how often – right from your Google Ads account and at no extra cost.
Know what’s working
Track purchases, sign-ups, downloads, and more
Understand the full impact of your video campaigns. Conversion tracking is a free tool that shows you what happens after a customer interacts with your ads.
Test and measure creative impact
The video you use is one of the biggest factors in how well a YouTube campaign performs, so make sure yours is getting results. Use our free Video Creative Analytics tool to see where viewers drop off and what holds their attention – then apply these insights to your next ad.