Measure your results

Get a deeper understanding of your campaign results, so you know what’s working – and what can do even better.

Keep an eye on what matters

Measuring your YouTube Ads campaign is the best way to make sure you’re reaching your goals. And you don’t need to be a data expert to do it.

There are a range of real-time metrics you can track for the insights you need. See how many people are viewing your ad, how engaged they are, what actions they’re taking, and more.

  • Awareness

    Am I reaching my audience?

    With Google Ads reporting, you can measure how many people saw your campaign and how often – right from your Google Ads account and at no extra cost.

    Is my campaign improving brand metrics?

    Our free Brand Lift tool can help you understand how your video ads affect brand awareness. Check the minimum budget requirements to make sure your campaign’s impact can be tracked.

    Am I getting the best possible results?

    Use marketing mix modeling to compare the results of your campaign to other channels. You can also work with a Google Measurement Partner to run advanced measurement tests.

  • Consideration

    Are people watching my ad?

    Measure your campaign’s total views and the average cost-per-view with Google Ads metrics, available as part of your Google Ads account at no extra cost.

    Is my campaign improving brand perception?

    Our free Brand Lift tool can help you understand how your ads affect the way people see your brand. Check the minimum budget requirements to make sure your campaign’s impact can be tracked.

    Am I getting the best possible results?

    Run tests with Brand Lift to compare results for different creative elements and targeting groups. You can also work with a Google Measurement Partner to run advanced measurement tests.

  • Action

    Are people taking the action I need?

    Use Google Ads metrics to measure website conversions, store visits, and in-app actions – right from your Google Ads account and at no extra cost.

    Is my campaign improving brand metrics?

    Use our free Brand Lift to understand if your video ads are inspiring people to take action. Check the minimum budget requirements to make sure your campaign’s impact can be tracked.

    Am I getting the best possible results?

    Work with a Google Measurement Partner to run advanced tests like A/B experiments for search, geo, and user lift.

Awareness

Consideration

Action

Am I reaching my audience?

With Google Ads reporting, you can measure how many people saw your campaign and how often – right from your Google Ads account and at no extra cost.

Is my campaign improving brand metrics?

Our free Brand Lift tool can help you understand how your video ads affect brand awareness. Check the minimum budget requirements to make sure your campaign’s impact can be tracked.

Am I getting the best possible results?

Use marketing mix modeling to compare the results of your campaign to other channels. You can also work with a Google Measurement Partner to run advanced measurement tests.

Know what’s working

Track purchases, sign-ups, downloads, and more

Understand the full impact of your video campaigns. Conversion tracking is a free tool that shows you what happens after a customer interacts with your ads.

Learn about conversion tracking

Test and measure creative impact

The video you use is one of the biggest factors in how well a YouTube campaign performs, so make sure yours is getting results. Use our free Video Creative Analytics tool to see where viewers drop off and what holds their attention – then apply these insights to your next ad.

Go to video creative analytics

Get started with YouTube Ads

Start now