Thanks to today's technology, there is a simple formula that is so straightforward that somehow it doesn't add up for some companies. These companies are missing out on the opportunity to take their business to the next level and build more loyal customers and greater interest.
Are you ready for the formula? EC = MC. It translates to: Every Company Equals a Media Company.
Your business can produce the news you want your consumers to read, hear, and see. You don't have to rely on traditional news media to tell only half the story that you want. Public relations should use your content that your company produces to share to social media platforms and traditional media. At Live Fit Films, we call this, "Video News Stories" .
If your company isn't telling its own stories, generating content, and producing articles and videos that offer information and solutions to your customers' problems, you're falling behind in the marketing world and your business will eventually only trail others.
Brand journalism is the vehicle to tell powerful newsworthy stories that aren't commercials but rather advertorial marketing segments and articles crafted using a journalistic news-style approach. Why this style? Why brand journalism? Because it's the most credible.