Short video of my guerrilla marketing experiment/campaign for Harvest Moon at E3 2003. I felt that not enough people were paying attention to the game (and Natsume's booth in general), so I took matters into my own hands. While thinking about their slogan ("Serious Fun"), I decided that handing out packets of seeds would meet both of these ideas, in that they are 1, practical, and 2, funny and unexpected given the high-tech nature of the show. Additionally, they fit in perfectly with the idea of Harvest Moon. As you can see from the video, people responded quite well to the campaign/experiment and shows what can be accomplished quite easily if companies are willing to think a little more creatively with their PR designs. (less info)