YouTube has over a billion users — almost one-third of all people on the
Internet — and every day people watch hundreds of millions of hours on YouTube and
generate billions of views.
YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49
year-olds than any cable network in the U.S.
The number of hours people spend watching videos (aka watch time) on YouTube is
up 60% y/y, the fastest growth we've seen in 2 years.
The number of people watching YouTube per day is up 40% y/y since March 2014.
The number of users coming to YouTube who start at the YouTube homepage,
similar to the way they might turn on their TV, is up more than 3x y/y.
80% of YouTube's views are from outside of the U.S.
YouTube has launched local versions in more than 70 countries.
You can navigate YouTube in a total of 76 different languages (covering 95% of
the Internet population).
Once users are on YouTube, they are spending more time per session watching
videos. On mobile, the average viewing session is now more than 40 minutes, up more
than 50% y/y.
The number of hours people spent watching videos on mobile is up 100% y/y.
More than half of YouTube views come from mobile devices.
YouTube’s mobile revenue is up 2x y/y.
Partner revenue is up 50% y/y — and we've seen this level of partner revenue
growth for three straight years.
The number of channels earning six figures per year on YouTube is up 50% y/y.
We're also seeing great adoption of our video ad formats like TrueView, and
continue to help marketers engage and connect with consumers in new ways. The
number of advertisers running video ads on YouTube is up more than 40% y/y. And for
our top 100 advertisers, the average spend per advertiser is up over 60% y/y.
All of the top 100 global brands have run TrueView ads over the past year, and
95% of TrueView advertisers have run campaigns across screens. We're also seeing
strong growth in new advertisers adopting TrueView, as the number of advertisers
using TrueView grew 45% in 2014.
As of October 2014, YouTube has paid out $1 billion to rightsholders who have
chosen to monetize claims since Content ID first launched in 2007.
As of July 2015, there are 8,000+ partners using Content ID — including many
major network broadcasters, movie studios and record labels — who have claimed over
400 million videos, helping them control their content on YouTube and make money on
videos containing copyrighted material.
Investing in Creators
The YouTube Spaces team is focused on helping creators make great content
through strategic programs and workshops largely administered at the YouTube Space
production facilities in Los Angeles, New York, London, Tokyo, Sao Paulo and
As of March 2015, creators filming in YouTube Spaces have produced over 10,000
videos which have generated over 1 billion views and 70+ million hours of