With more than 200 million Americans online, political information is now regularly distributed outside of traditional media outlets. The rise of social media, blogs and online video allows candidates to speak directly to voters in a way never before possible.
Candidates can use YouTube to engage Americans of all ages and demographics. Whether they’re students, parents, news junkies or deeply-motivated voters (or all of the above), you can reach them on YouTube.
This online guide will show you what you'll need to get started as well as the advanced ways to get the most out of your online video presence on YouTube, the world's #1 video site.
YouTube helps strengthen your online presence, increases credibility, creates promotional opportunities and establishes two-way communications with your voters. You’ll receive instant feedback, comments and opinions from your viewers, and they’ll spread your messages.
Keep your YouTube channel current by consistently uploading short videos. They don't all have to be professionally produced. You can video blog from your desk or upload intriguing behind-the-scenes footage from the campaign trail.
Help your audience understand your work by posting short videos regarding issues you care about and accomplishments you have achieved.
Post passionate speeches, interesting interactions with voters and Q&As that your target demographic would want to watch.
Empower your voters to spread your message. Respond to comments, run Q&A sessions with Google+ Hangouts and involve popular voters in your video content. Then, promote it all through social media outlets.
YouTube helps strengthen your online presence, increases credibility, creates promotional opportunities and establishes two-way communications with your audience. You’ll receive instant feedback, comments and opinions from your viewers, and they’ll spread your messages.
After you’ve signed up for YouTube, setting up a robust YouTube channel takes only a few easy steps (note that people can find you easily when you use your name for your username). To get started: Login to your YouTube account, click your username (in the top right corner), click “My Channel” and then click the “Edit Channel” button in the top right corner. For help switching to our new channels design, please visit our help center.
TIP: Consider an upgrade to a YouTube politician channel, which will give you branding options to help you customize the look and feel of your channel, the ability to upload videos longer than 15 minutes and to upload custom thumbnail images.
Here's how: After you sign up for YouTube, setting up a robust YouTube politician channel takes only a few steps. First, go to youtube.com/politicianchannel and fill out the webform. You will get an email in a few days once your channel has been upgraded to a politician channel.
Customize your channel’s Title, Description, Tags and Visibility in the 'Info and Settings' tab which will appear on your channel’s homepage.
Add visual elements to give your channel a personal touch that reflects your campaign message. Also, use a display banner on your channel to link back to various parts of your campaign website or donations page.
Choose which favorite videos or playlists you would like to automatically play when someone arrives at your channel, or simply select your most recent upload.
Your brand channel can support up to four tabs: feed (recent activity, likes, comments), videos, featured tab (optional, used for customization), gadget Tab (optional).
Once you’ve started uploading videos to your YouTube channel, you may wonder who’s watching these videos and which videos do they engage with the most? YouTube Analytics tells you about your about your channel and video viewership demographics, the performance of your videos over time and can help you make create better video campaigns. For more information about YouTube Analytics, please visit our help center.