YouTube Creator Playbook

Welcome to the
Creator Playbook

We’re excited to provide our partners with a great resource that compiles important tips, best practices, and strategies to help you build your audience on YouTube. We hope that you find the information helpful to your creative process, and we hope to help you take your channel to the next level.

Recent Playbook Updates

Google+

Leverage Google+ to build viewership and engage with your audience in new ways..

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Promotion

Promote your channel for free with YouTube's Fan Finder.

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Reaching All Audiences

Caption your videos and create dedicated content to unlock new audiences.

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Playbook Download

Download the PDF

Explore the Playbook

Get Started

Get Started

What's new in this version, Icons & Definitions

Programming

Programming

Build a cohesive channel strategy and viewing experience

Optimization

Optimization

Ensure your videos will reach the widest audience possible

Community

Community

Engage with and build a genuine community around your channel

Resources

Resources

Checklists, Glossary, and Metadata Keyword Resources