#1 Share your creation story
Your creation story is powerful. Give your viewers the inside story of you. By letting them in on what this channel means to you, and the life experiences that contributed to how you got started, you are providing viewers with an opportunity to find a commonality or relate to you. Giving fans a peek behind that curtain will showcase your authenticity and true passion. Tell your fans about how you got started. Viewers will return to support you once they can relate to you.
#2 Define your creed
If you want to build a strong community, take a step back and think about what your viewers want and how they feel. One of the most important aspects of developing an inspired, and sustainable community is making sure that your audience has something they also believe in, and this is called creed. Give your fans a higher meaning when they come to YouTube, rather than just “watching a silly video a friend shared.” Think about what inspires you, and illustrate that feeling or higher purpose for your community.
#3 Have clear leadership
When you are passionate about your topic, and you (or your host) shows this on screen - your inspiration can transform into leadership. A leader can be a literal host or personality, a group with a consistent voice, or a figurative authority. This works incredibly well on YouTube - while a lot of people subscribe to channels they like, most people subscribe to personalities they like. Consider finding a way to showcase authority or leadership on your channel.
#4 Build in rituals
Rituals are repeated activities or formats that viewers can come to expect and look forward to over time. Is there a repeated element that you can do in every one of your videos? This can be as simple as sharing your upload schedule with viewers, or as involved as actually building in something special into each of your videos.
#5 Create language
Being conversational is one of the quintessential hallmarks of YouTube but many of today’s top YouTube creators have done something more. They've developed special lingo or language with their audiences over time, which can make feel like insiders— like they’re part of a secret club.