WOMMA is the official trade association for the word of mouth marketing industry. WOMMA's mission is to promote and improve word of mouth marketing by:
- Promoting "best practices" to ensure more effective marketing
- Protecting consumers and the industry with strong ethical guidelines
- Evangelizing word of mouth as an effective marketing tool
- Setting standards to encourage its use

WOMMA is the leading voice for ethical and effective Word of Mouth and Social Media Marketing. As a non-profit trade association, WOMMA is designed to help your business profit from using the most credible form of marketing, word of mouth.