Brand vs. Category: Which One To Create?

Blog: http://KamilAli.com/
Learn Here: http://www.youtube.com/KamilAliVideo

Well, some marketers think that brand comes first and category second. (In fact, the opposite is true). They are in love with their brands and never want to lose them. If any one brand is successful and famous, they want to attach the original brand name to all other brands. To take the benefit of shelf space, instant sales, etc.

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Blog: http://KamilAli.com/

Learn Here: http://www.youtube.com/KamilAliVideo

Category:

Education

Tags:

• Brand Positioning
• branding
• category or brand
• create a category
• Marketing
• Marketing Cartoon Video
• Marketube

[KingRyltar]

so true friend.

[KamilAliVideo]

@KingRyltar Thanks !:)

[OleLaZeta]

Interesting theory. Creating a category, and making your brand equivalent to the category in the consumers' minds sounds very powerful.