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John Battelle on Google Universal Search at SES NY 2008

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Uploaded by on Mar 20, 2008

John Battelle of Federated Media
http://www.searchenginestrategies.com/newyork/jbattelle.html

Battelle talks Google Universal Search and Google - as - Media - Company with Pauline Ores of IBM. Standing just outside the ballroom following his Orion panel, Battelle and Ores discuss the integration of search verticals (especially in social media) and what this means for SEMs and their search engine strategies.

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Education

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  • "Conversational Media" - like that terminology! I think you are right social media will tie all of search together.

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