The Real World Markstrat

A "Real World" spin on our analysis presentation of the Markstrat simulation game.
Videos originally shown with PA system so I apologize if it is difficult to hear.

"Markstrat offers MBA students and professionals a risk-free platform for testing theories and making decisions. From competitive forces to the effects of sales, distribution, R&D and advertising, every aspect is real. Teams get their results at once, and use it to refine their decisions over time....Competitor actions and reactions, new product launches, sales and distribution strategies all define how teams manage their own product portfolio, R&D projects, positioning, pricing and distribution channels. The competition is real, but so is the teamwork. Participants not only learn from the simulation, but from each other, keeping the level of enthusiasm high."
(for more information visit http://www.stratxsimulations.com/markstrat_online_home.aspx)

Category:

Education

Tags:

• McGill
• Marketing
• Markstrat
• The
• Real
• World