3 Italia Powers Italy's Largest Mobile TV Service with OmniBus iTX
3 Italia has installed an iTX-based infrastructure to deliver its mobile TV services to Italian viewers. The world's first telco to originate, aggregate and distribute media, the operation is housed in a new in-house facility in Milan and delivers entertainment, news and sports content to a rapidly growing base of more than 850,000 DVB-H mobile TV subscribers.
3 Italia's facility was designed with the aim of bringing playout and production capabilities in house in a multi-platform environment to allow more control, greater synergies and flexibility and a quicker response to market demands.
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