Snickers Street Olympics Case Study
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Uploaded by MarketingMagazine on Oct 27, 2008
ABT's Beijing office created the first pre-Olympic Games experiential marketing event for the Snickers brand in China. ABT Creative devised the 'Snickers Street Olympics' tournament (staged in Beijing), which included hybrid sports events such as 'Basoccer' (a mix of basketball and soccer), 'Streetminton' (a combination of badminton and breakdancing) and 'Snickers Jump Satisfaction' (participants jumped over as many Snickers bars as possible to win them). Tickets to the real Olympic Games were offered as prizes for the 10,000-plus attendees.
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