Only the marketing gurus at ASICS know what is going on here! Running shoes made from moths?! If you want the full burb here it is:
The action begins in slow-motion; breaking down the individual elements of an early morning run. The hundreds of individual elements that make up an ASICS running shoe, in magnified form, are shown moving through a beautifully lit forest. The sneaker sections then fuse to form a complete ASICS shoe on a runners foot, before the films pace quickens and the athlete runs on into the distance.
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