Attribution Evolution by Neil Hoyne
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Published on Aug 16, 2012
Neil Hoyne, Google's Global Program Manager for Attribution, (Twitter: @nhoyne) leads efforts to help advertisers improve conversion rates through better understanding of attribution and utilization of Google Analytics.
In this engaging session, Neil discusses ways that companies can identify more actionable performance metrics and build stronger industry relationships while the market continues to evolve beyond last-click valuation.
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