David Walliams Debut Novel Digital Outdoor Campaign

Leading UK publisher HarperCollins is using a digital outdoor campaign to promote the forthcoming childrens title The Boy in the Dress, written by David Walliams and illustrated by Quentin Blake. The campaign breaks on 17th November and will run on CBS Outdoors Digital Escalator Panels (DEPs) for two weeks.

Blake, who illustrated Roald Dahls classic novels, has created a series of special illustrations for the campaign inspired by those featured in The Boy in the Dress. Grand Visual is animating the sketches to produce a 10 second multi panel sequence for the London Underground DEP environment. The creative spans 2 screens and shows a boy in a dress taking a running kick at a football. The football shoots across the screens and appears to smash through them towards commuters. The words boys will be boys, even in dresses! then appears on screen followed by the author and comedian David Walliams and a product shot on alternating panels.

Walliams has signed a two-book deal with HarperCollins, his debut; The Boy in the Dress was published in October and the DEP campaign goes live in November to capture the Christmas market. The campaign was booked by OMD and is supported by national PR activity and in-store promotions.

Quentin Blake, commented: I am really pleased to have been involved in an innovative campaign that provides a visual evocation of the story and encourages people to think of The Boy in the Dress when they're looking for a special Christmas present for a child.

Alison Ruane, Marketing Director, HarperCollins commented: "We are thrilled to have such an inspiring campaign to bring The Boy in the Dress to life. Quentin Blake is one of the most iconic figures in children's books today and his illustrations beautifully visualise David Walliams' charming and funny story"

Dan Dawson, Digital Director at Grand Visual commented: We are delighted to be working with Quentin Blake on this bespoke campaign. Digital escalator panels are a great story telling medium and running the creative across two consecutive screens is a good way of really involving the commuters in the narrative thread as they travel on the escalators.

Category:

Science & Technology

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• walliams
• harper
• collins
• quentin
• blake
• digital
• outdoor
• campaign
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• visual
• dep
• advertising