Cadbury Creates Moment of Joy with Flying Ostrich TV Commercial

Cadbury aims to create a moment of joy with its new 'Glass and a Half Full Production' Cadbury Dairy Milk TV commercial, created by Saatchi & Saatchi Johannesburg, who came up with the innovative concept of a flying Ostrich.

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Entertainment

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• Cadbury latest ad
• Saatchi & Saatchi

[gday1111111]

The sheer number of people noticing the similarity speaks for itself.

I doubt you could look the creator of 'Kiwi' in the eye and say the parallels are a coincidence (assuming you had a hand in making this).

To me it's obvious the idea was seen as a success and somebody thought it would be a good way to sell some chocolate.

But whatever let everyone see the two videos and make up their own minds.

[tincanpub]

@gday1111111 Straight from the mouth of the Executive Creative Director working on this commercial!

[tincanpub]

In the case of the Cadbury Ostrich ad, we are personifying the animal himself attempting to capture a pure moment of joy, a brief experience of a few seconds when he transforms himself from a flightless animal into a regular bird. The ostrich is taking on a very human ambition to enjoy this moment of freedom and spontaneity, combined with a very liberal dose of humor and exaggeration. We're clearly playing in the land of dreams and fantasy.

[tincanpub]

While their might be a superficial similarity between the two ads since they both feature flightless birds flying, they are distinctly different.

The one attempts to dramatize one man's interpretation of what a kiwi bird might want to experience.

[tincanpub]

While their might be a superficial similarity between the two ads since they both feature flightless birds flying, they are distinctly different.

[gday1111111]

'Kiwi' ripoff

[tincanpub]

@gday1111111 In the case of the Cadbury Ostrich ad, we are personifying the animal himself attempting to capture a pure moment of joy, a brief experience of a few seconds when he transforms himself from a flightless animal into a regular bird. The ostrich is taking on a very human ambition to enjoy this moment of freedom and spontaneity, combined with a very liberal dose of humor and exaggeration. We're clearly playing in the land of dreams and fantasy.

[Robianw]

Great ad, visually stimulating and quite original. Keeps you wanting to see the end concept and makes a subtle but powerful product tie in.

[CassieCharteris]

hahahaha, ostrich's cant fly... i get it c:

[cozierdenis]

GREAT JOB!! You and those like you make youtube great.

[re96321em]

guys !! does any one know whats the name of the song in the arabic commercial ??!! plz respond quickly :D

[naughty3nee]

awesome ad two thumbs up

[basmasayad1]

Ana 7abet El 2e3lan DA awe

[TheInsaneJaguar]

That was one of the most random commercials I have ever seen o-o