shoumouhin(in)/消耗品（人）

a short meditation on Nike SB adverts in Shibuya, the "realness" Nike is trying to convey in a space where skaters are unwelcome--the hyper-consumer zones of Shibuya and Harajuku. What is the feeling that skaters respond to in skating? And how do we understand the way that the very kids who are authenticating this global desire for a "real" experience (like skating) *outside* consumer capitalism, are usually also the ones outside normal economic success--meaning they work crap jobs and have a dim view of their own future.

Category:

Entertainment

Tags:

• skateboard
• NikeSB
• Tokyo
• Shibuya
• capitalism
• failure
• haunting
• consumerism
• public
• space
• skateparks

[luddite333]

I think you may be reading too much into the Nike agenda. It looks to me like they are just trying to take over the neighborhood.