7 - BolognaFiere - Evento come leva di marketing

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Uploaded by on Mar 27, 2008

http://www.luciatv.it

Marisa Corso, direttore commerciale di BolognaFiere, illustra durante la lezione di Marketing Management per le Imprese di Servizi del Prof. Guido Cristini come l'evento fiera può essere una leva di marketing per le imprese.

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