http://www.redflymarketing.com/adwords-tutorials/adwords-basics/how-to-plan-y...
Having the basic keywords list and the AdWords account, there are still some things you need to do before creating a successful, money-making Google AdWords campaign. You need to separate the good, productive keywords from the bad ones. You need to arrange them into families/related keywords. Only afterwards can you proceed with the ad creation process.
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