Before ReachLocal (http://www.reachlocal.com), Sport and Health Clubs, based in Washington, D.C., only used traditional advertising like television and radio. But as the costs of traditional advertising rose, they allocated their budget to Internet marketing. ReachLocal leads are now 20 percent of their business, and they are using the tracking and recorded calls feature to train their staff. Nancy Terry, SVP of Sport & Health says, "I recommend ReachLocal to everyone that I talk to. It is the most affordable lead generator that I have ever found."
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