Energex - Acxiom Case study: extended version

Greater detail is provided here on how Acxiom helped Energex to get a single customer view.

ENERGEX turned to Acxiom for help deriving insight into its customers economic, behavioural and attitudinal information on electricity supply in an effort to better predict these, and other, variable details.

By implementing a business Intelligence platform and marketing database Acxiom provided ENERGEX with a comprehensive Single Customer View, helping standardise and integrate data previously housed in 10 different operational systems.

Acxiom developed an analytics platform that allows ENERGEX to provide demographic projections of customer purchase decisions, project demographic growth and segment its customer base into various energy profiles, and to prioritise and plan to mitigate the impact of power outages.

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Education

Tags:

• marketing
• Acxiom
• Energex
• utlities
• energy distribution
• innovation
• single customer view
• data
• analytics
• technology
• smartgrids
• Australia