This is the final project of my graphic design studies at Emuna College of Art and Technology in Jerusalem, Israel. This project was created in 2008.
Typographic Synesthesia is an interactive installation that explores our connection to media and how they shape us.
The installation consists of a dark room in which the user wanders, triggering a series of audio-visual experiences based on his location, speed, and proximity to other people in the room. Three walls of the room are made of giant screens, which are connected to 24 pressure-sensitive spots on the floor. Each interactive point on the floor activates a different corresponding display on the screen as well as a distinct sound over the 6 speakers throughout the room. Depending on the order and speed in which the points are activated, the visual display appearing on the screens and the auditory experience created is unique each time.
The presentation on the screen is composed of a collection of phrases taken from the works of media theorist Marshall Macluhan. The animated letters appear and dissolve on the screen, forming patterns that are both visually stunning and intellectually relevant. Typographic Synesthesia aims to create an experience that meaningfully engages the user's many senses at once. The installation requires the user to take an active role in his environment, moving about the room activating a unique dialogue between man and movement, light and sound.
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