Sameh Lutfi, Head of Client Development at Maktoob Research (http://www.maktoob-research.com/ ), Yahoo! Middle East's online research company which claims the largest online consumer panel in the Arab World, talks to us about the challenges of launching online advertising campaigns and how they differ from offline campaigns. Sameh spoke on Day 2 of Digimedia.ME about consumer behaviour in the Middle East. The Conference took place on 5th and 6th May. Find out more at: http://www.digimedia.me
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