Michael Bay LOVES Product Placement (The Island)

I remember seeing The Island in the theaters when it came out and being totally blown away by the amount of INSANE product placement. I've been patiently waiting for someone to have the same realization as me and then make me a youtube vid, but no one did so I had to go and do it. I hope you like it.

I think Xbox, Cadillac, and Steve Buscemi's Budweiser plug are the three worst.

Category:

Film & Animation

Tags:

• Product
• Placement
• Michael
• Bay
• The
• Island
• Ewen
• McGregor
• Scarlett
• Johansson
• advertising
• yacht
• hackery
• sellout

[Phenlandia]

Here's why I hate product placement: nobody needs that much fucking money to tell a story.  They piss all that money away on flashy editing and unnecessary effect sequences because they have this idea that people who've paid $8 won't sit still unless something shiny explodes every 5 seconds. The result: 90 minutes of "ooh, shiny" with ZERO story.

[malicios]

I honestly don't mind product placement and infact makes the movie feel more real to me cause it's not just a bunch of whacky fake companies and shit. I applaud Micheal Bay to have the balls to sell out his movies to businesses ahahahaha

[nateparedes44]

i loved this movie..lol, i remember seeing this as a kid, but not really realizing the product placement until now, XD

[rawrimscary1st]

I love product placement, especially in futuristic movies. It constantly reminds me that I'm watching a possible eventuality of my own world. It's nifty.

[eckocuzisaidso]

Also, the companies need to spend their money on something anyway. Granted, it would be better if they spent their money on actually helping people, but in the long it employs people which is always a good thing.

[gemorgan]

A few weren't product placement. Like the Chevy. But you missed the tag homer

[Xaja50]

Lol, thanks for that. Unfortunately I had no such realisation nor care for the product placement. But I do love this movie! It's a fascinating story, and the actors put it down well. And yes, this should be properly serialised in a 1970's crude fashion. And yes... everyday I see those companies and logo's. I don't own any, but they're stil just normal to see, so they don't feel like "placement" to me. The only unusual thing is... why MSN search, not Google. I suppose that's placement.

[conradojavier]

@Phenlandia 1 Product Placement is Subtle but too many MIGHT Make Seltzer & Friegburg Blush.

[randomgtafan]

There's nothing wrong with product placement. Films cost money. The real problem is Micheal Bay.

[ccato1984]

There's also RC and Bacardi in the bar scene at 1:06