Project Mahindra Original Documentary

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Uploaded by on Feb 2, 2008

In the years immediately after World War II, two Indian brothers, J.C. and K.C. Mahindra, started assembling completely knocked-down (CKD) Willys Jeeps that were imported to India from the US. K.C. was a graduate of the famous English University of Oxford, and his brother J.C. had a background in the iron and steel industry. In the early days of their operation, only 10 percent of the components for the Willys Jeeps were sourced in India, but this percentage gradually increased to 17 percent. In the 1950s things really took off for the Mahindra brothers; plans were submitted to the Indian government in 1954 to increase the amount of Indian-manufactured parts and decrease the number of CKD kits imported. The plans were approved, and in April 1955 the company purchased a factory at Bhandup, and gradually the Mahindra Company shifted from assembling CKD Jeeps to license building Jeeps.

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Uploader Comments (luisfilipe1966)

  • they just copied a jeep?

  • on the past Willys overland gave permission to mahindra to build this jeeps after the war.

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  • i own mm 550 dp presently & m planning to buy mm xuv 500. i just want some opinions here since i m planning to re-customize the 550 dp. which one sounds better of the two themes - a dark metallic green body color wid camel leather interior & brushed metal floor or a deep ocean blue body color wid brushed crocodile leather interior & jade blanket floor?

  • i can work in a farm with one of these babies.

  • bloody indians

  • best jeeps in india is by mahindra

  • I love those Mahindra Jeeps.

  • wtf heyy dont copy the jeep .!!!

  • Them 2.1 pug diesels crack cylinder heads quite often evidently.

  • A company that has drastically changes itself as per customer requirement from old jeeps to commander, armada,bolero to scorpio & then now Xylo.....idegeneously... not only that its world's 3rd ranked & india's top tractor producer..........and soon coming with it's full fledge truck.....

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