Keep Jobs in Canada

Keep Jobs in Canada/ Sauvons nos emplois

In recent years, the Telecommunications Workers Union (TWU) has seen their union members lose jobs at an alarming rate. As economic times become tougher, many corporations (such as TELUS) refuse to sacrifice profits. Instead, they sacrifice workers by sending jobs offshore. These companies generate their profits in Canada, and the TWU believes that they should continue to support the communities where those profits are made. This video is an overview of the month-long campaign as seen and heard on television, print and one-on-one interviews.

Instead of simply engaging in a traditional approach where the union would advertise a negative message using print, radio, and television ads, it focused on developing an integrated campaign that leveraged a combination of PR, non-traditional media, street teams, collateral materials, and online and social media.

In order to increase the likelihood that the unions key message would resonate and engage all Canadians, it used a broader, more topical, and highly correlated message—addressing the drastic unemployment situation in Canada. From this insight came the birth of the National Unemployment Clock— the focal point of the campaign—which displayed, in real-time, the amount of unemployed people in Canada. The clock was mounted to a truck that started at Parliament Hill in Ottawa, Ontario, (the nations capital) and drove across Canada to Vancouver, British Columbia, making stops along the way in big cities, small towns—and everywhere in between. Within each city the truck was supported by street teams that engaged the public to sign a petition. This was designed to influence the Canadian Federal Government to implement legislation around keeping jobs in Canada.

The campaign featured a website, www.keepjobsincanada.ca, an online petition, ways to get involved, contact information for local Members of Parliament, statistics and facts on unemployment in Canada, the ongoing issue of allowing large corporations to offshore jobs, the campaign travel schedule, as well as an interactive "Track the Truck" map following the road show - using GPS technology.

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Nonprofits & Activism

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[lennyfloss]

Now that the Harper government has a majority it is officially fascism, not democracy. But that doesn't mean we can't restore a debt free, sovereign, peaceful Canada

[satinder3753]

I have no idea why jobs are being transfered offshore if there are so many unemployed Canadians seeking jobs. Government is claiming certain that certain programs will be implemented for promoting jobs. Recession is over so why figures are still increasing.