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【商業周刊】王品集團戴勝益:減法再乘法 麵包小店變特色店

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Uploaded by on Feb 8, 2011

麵包小店要在M型市場生存,可以先減法再發揮「乘法」效應,例如先減少品項,然後還要把最暢銷的波羅麵包、炸彈麵包,體積加大20%、改包裝,創造出差異化。

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